Tag Archives: Yahoo

Foresight

Marketers need it Hindsight is a wonderful thing – so goes the old saying. In Marketing it’s the last thing we need, but too often it’s what our Market Research gives us.   That’s really not the fault of Market … Continue reading

Posted in Advertising, Africa statistics, African Business, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Internal brand, Market Research, Marketing Strategy, Social marketing, Social Media, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

How the Web affects brands. Social with Mobile

Last week I shared with you the latest findings from BrandAsset Valuator – the world’s biggest database of brand health. I did this because here in Africa we are participating in the ICT revolution on equal terms with the rest … Continue reading

Posted in Africa statistics, African Business, African marketing, Uncategorized | Tagged , , , , , , , | Leave a comment