Tag Archives: US

Visible leadership

I’m sure many of you have watched the hit comedy series The Office in either its UK or US versions. If you haven’t, let me tell you that is one the most embarrassingly funny satires of office life that you’re … Continue reading

Posted in Advertising, African Business, African entertainment, African marketing, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Internal brand, Internal Communication, The Brand Inside, Workshops | Tagged , , , , , | Leave a comment

No, you Gantt.

Over the past 25 years I’ve been involved in a lot of projects in Africa. From the creation of a single radio commercial; to culture transformation programmes that span entire regions. And I have to tell you that I have … Continue reading

Posted in African Business, African entertainment, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Marketing Strategy, The Brand Inside | Tagged , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Workplace breakdown

I’ve just returned from a brief business trip in UK where yet another global brand is under fire for its treatment of employees. The BBC have reported a story that comes from the US, but UK media have picked it … Continue reading

Posted in Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Education, Empowerment, Global Brands, Global Statistics, Human Relations, Internal brand, Social Media, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Building your own Employer Brand

Advertising no longer has the impact it once did. We are now firmly in the age of the well-informed and critical customer. Aligning employee behaviour to deliver the Brand Promise is now a strategic imperative for businesses that expect success. … Continue reading

Posted in Advertising, African Business, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Corporate Social Responsibility, Culture change, Digital space, Direct marketing, Market Research, Marketing Strategy, Social marketing, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , | Leave a comment

It’s not just the Referendum.

Can Scotland learn from Africa? In Africa, we’re usually considered to be outside the purview of global debate. People assume that we have our own problems.  And they believe we have everything to learn from developed markets. That’s a paradigm … Continue reading

Posted in African Leadership, African politics, Behaviour change, Brand Marketing, Chris Harrison Africa, Crisis Management, Current affairs, Diaspora, Direct marketing, Global Statistics, Government, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , , | Leave a comment

African Christmas

A missed opportunity for marketers Christmas remains a big event in Africa, despite the increasing variety of our religious persuasions. Everyone is up for ‘holiday time’, regardless of the reason. Families gather with even more enthusiasm than usual. Children and … Continue reading

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African retail brands face ultimate test.

Around this time last year, I wrote about retail chain brands rising to prominence across Africa.  I was referring of course to our dynamic local retail sector is emerging from its history of kiosks, dukas and general stores. Traditionally dominated … Continue reading

Posted in Advertising, African Business, African marketing, Brand Marketing, Current affairs, Global Brands, Kenyan Market, Local Brands, Market Research | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Harold Burson at 91!

Harold Burson, co-founder, Burson-Marsteller At 91, Burson-Marsteller co-founder Harold Burson appears as sharp as ever. On a recent visit to Hong Kong, he presented no-nonsense views on the state of PR in Asia and the extent to which its role … Continue reading

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How the young & the restless view the global community

Recently we looked at the three most important motivations of young people. All over the world. From Bujumbura to Boston. From The Go Down to Gollywood -Ghana’s nascent TV production community.

Posted in Advertising, Africa statistics, African Business | Tagged , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment