Tag Archives: United States

Personal Superbrands

There’s a good deal of talk these days about personal branding. Here in East Africa we have experts running event, training sessions and personal consultations to aspirant leaders and established public figures alike. It’s a growing market powered by an … Continue reading

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Onboarding. Not induction.

During January this column has focused on the issues we create when we try to introduce new employees to the workforce and control their behaviour. We’ve explored how little time and effort goes in to welcoming the new hire you’ve … Continue reading

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CSR:A BUSINESS ACRONYM THAT MERITS INVESTIGATION

As a general statement,I am not in favor of acronyms.In my experience, they are a barrier to understanding.Experts use acronyms to maintain their superiority.Bluffers use acronyms for the same reason. Company managers shorten names of their enterprises to reduce time … Continue reading

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Pepsi Refreshes Market Share, Prepares to Suit Up for Super Bowl

By Dale Buss – brandchannel.com Slowly and perhaps surely, it looks like Pepsi is coming back against Coke in North America. By the time Beyonce headlines the Pepsi-sponsored halftime show during the telecast of the next Super Bowl in February, … Continue reading

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Professional services

Should lawyers go to market, and how? The ban on lawyers promoting themselves, originated way back in British social history. The delivery of legal services was considered a public service, and not a means of making a living. However if … Continue reading

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Chris prescribes the following answers from readers of his weekly column in Kenya’s Daily Star

AK asks: From a marketer’s perspective, what are the pro’s and cons of having professionals – accountants and lawyers – advertise themselves. There has been much debate on this. The Law Society has now allowed lawyers to advertise.

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Telco marketing. Time for a step change in Africa

Telcos, and particularly the gsm networks, have been the biggest marketing investors on this Continent for the last decade. Their investment in terms of cash cannot be denied. Every tiny kiosk, every airport building, every bus shelter and stadium has … Continue reading

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