Tag Archives: UK

Building your own Employer Brand

Advertising no longer has the impact it once did. We are now firmly in the age of the well-informed and critical customer. Aligning employee behaviour to deliver the Brand Promise is now a strategic imperative for businesses that expect success. … Continue reading

Posted in Advertising, African Business, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Corporate Social Responsibility, Culture change, Digital space, Direct marketing, Market Research, Marketing Strategy, Social marketing, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , | Leave a comment

Brand attributes

Excellence not always necessary I always enjoy reading Rory Sutherland wherever he crops up. You can find him on Twitter, in UK and US Marketing Magazines and in sundry lifestyle publications. Rory is the Vice Chairman of Ogilvy Group in … Continue reading

Posted in Advertising, African Business, African marketing, Behaviour change, Brand Marketing, Chris Harrison Africa, Culture change, Direct marketing, Internal brand, The Brand Inside | Tagged , , , , , , , , , , , , , , , , | Leave a comment

Digital developments

Coming to a market near you very soon. Marketers in Africa know that online media are gathering audiences and commercial traction very quickly. Not everyone has been bold enough to put some investment into online advertising or social media promotions yet. But … Continue reading

Posted in Advertising, African Business, African marketing, Behaviour change, Brand Marketing, Branded behaviours, Chris Harrison Africa, Digital space, Direct marketing, Global Brands, Internal brand, Local Brands, Social Media, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , , , | Leave a comment

Does it have to be advertising?

Big ideas should be media neutral There comes a point in every business conversation when my clients say ‘ and now we need some advertising’. Sometimes it comes early in the conversation. Sometimes it’s the first thing they say to … Continue reading

Posted in Advertising, African Business, African marketing, African street savvy, Billboards, Brand Marketing, Brand Reputation, Chris Harrison Africa, Direct marketing, Empowerment, Global Brands, Market Research, Social marketing, Social Media, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Healthcare Brands

A global opportunity. Healthcare on the African Continent is either in the hands of Government or a big business opportunity. Ironically some of the best healthcare provision falls in between those two camps, with semi-charitable organisations like the Aga Khan … Continue reading

Posted in Advertising, African marketing, Brand Marketing, Chris Harrison Africa, Empowerment, Government, Internal brand, Market Research, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , | Leave a comment

Politicians

They make gimcrack brands. Politicians are a funny lot. Their purpose is usually defined (by others) in altruistic terms. To represent the people. To promote the value of society.  To protect life and property. And so on. An endless list … Continue reading

Posted in Africa statistics, African Business, African Leadership, African politics, Brand Marketing, Brand Reputation, Chris Harrison Africa, Global Brands, Government, Kenyan Politics, The Brand Inside | Tagged , , , , , , , , , , , , , | Leave a comment

Getting to know you.

If the world wants to be here, it must understand Africans I’ve been in Africa nearly 20 years and I never tire of the surprises this Continent produces. In the words of the Grandma in the movie ‘Parenthood’, I’ve always … Continue reading

Posted in Africa statistics, African Business, African marketing, Current affairs, Market Research, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Retail and Finance

Banks face competition from an unexpected angle I sometimes think we marketers in Africa have it easy. When it comes to measuring brand progress, we tend to look for the positive. And by and large brands here are associated with … Continue reading

Posted in Current affairs, Global Brands, Market Research, Uncategorized | Tagged , , , , , , , , , , , , , | Leave a comment