Read Chris every week in the African press.
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Tag Archives: UK
Branding post-merger
After two decades of progress and innumerable calamities, the supermarket category in East Africa is again in flux. This time the highly professional retail brand Carrefour is coolly selecting the best growth opportunities from the wreckage of the supa-duka boom. … Continue reading
Posted in Advertising, Behaviour change, Billboards, Brand Marketing, Branded behaviours, Chris Harrison Africa, Culture change, Current affairs, Internal brand, Local Brands, Social marketing, The Brand Inside, Uncategorized, Workshops
Tagged Aldi, Asda, Brand architecture, branding, east africa, German, Lidl, Market, Mission, Sainsbury’s, supermarket, UK, Values, Vision
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Diversity can produce dividends.
Recently I was with a large group of staff discussing the positive aspects of their work culture. They were emphatic about one thing: ‘We are a very diverse group.’ Indeed, there were men and women, old and young, Asian and … Continue reading
Posted in Advertising, African Business, African ingenuity, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Internal brand, Internal Communication, Market Research, Marketing Strategy, Talent Development, The Brand Inside, Workshops
Tagged advertising, African, Asian, brand, Business, Call centres, Campaign, CEO, Company, Culture, Diversity, east africa, Employee education, Environment, European, German, global, Italy, Journey, Magazine, Marketing, Organisation, Positive, Staff, Telecoms, UK, Vodafone, Workforce
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Inhuman relations
Human Relations professionals in East Africa are facing new challenges. It’s rarely enough these days for an HR Manager to be a good administrator. Maintaining personnel files, redrafting the HR Manual, and handling disciplinary procedures are simply hygiene factors. Recruitment … Continue reading
Posted in African Business, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Internal brand, Internal Communication, The Brand Inside
Tagged African, Business purpose, Change, Corporate structures, Culture, employee, Engagement, Internal communications, Leadership, motivations, Research Experience, Survey, Transformation, UK
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Beware the gig economy
A gig economy is an environment in which temporary positions are common and organisations contract with independent workers for short-term engagements. It’s was coined during global financial crisis of 2009. Newly unemployed professionals sought short-term compensation by ‘gigging’ – working a series … Continue reading
Posted in Advertising, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, The Brand Inside, Uncategorized
Tagged advertising, Advocates, boardroom, Casual workers, Culture, Customer, Economy, Environment, financial, Forbes Magazine, global, London, Organisations, Professionals, UK
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Invest in employee education
Here in East Africa there’s never been a lack of interest in training. Twenty years ago diners seeing the Training Levy added to their restaurant bill used to joke: ‘Good heavens, we’re not still training him are we?’ A substantial … Continue reading
Posted in African Business, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Internal Communication, Social marketing, Talent Development, The Brand Inside
Tagged Accounts, Attendees, Business Management, Company, east africa, Education, employee, Europe, GCSEs, Industry, Ireland, Kentucky Fried Chicken, Technical skill, training, UK, University, Workplace
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Meetings medicine
Researchers in the UK have recently put a figure to the time senior managers spend in meetings every year. 550 hours they reckon. That’s four working months. I’ve no reason to suppose the figure is any less in Africa. Indeed … Continue reading
Posted in Advertising, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Current affairs, Direct marketing, Empowerment, Global Brands, ICT, Internal brand, Local Brands, Market Research, Marketing Strategy, Social marketing, The Brand Inside, Uncategorized
Tagged Africa, Anniversary, Copy Cat, Countries, Cultures, Departments, Empathy, Enterprises, IT business, Leader, Medicine, Meetings, Performance, Productivity, researchers, Satisfaction, Success, Swedish, UK
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Does sex still sell?
Doing anything in East Africa these days means spending a long time stationery on our crowded roads. Even if you have a driver – and I don’t – you rarely manage more than two city centre meetings a day. So, … Continue reading
Posted in Advertising, African Business, African entertainment, African marketing, Behaviour change, Billboards, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Kenyan Market, Market Research, Marketing Strategy, Social marketing, Social Media, The Brand Inside, Uncategorized, Women
Tagged advertising, African, American, Billboard, brands, Business, Campaign, Coca-Cola, Company, Consumer, east africa, global, Italian clothing, Journals, Marketing, Multicultural, Organisation, Photography, refreshment, research, Scotland, UK, women
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Personal Superbrands
There’s a good deal of talk these days about personal branding. Here in East Africa we have experts running event, training sessions and personal consultations to aspirant leaders and established public figures alike. It’s a growing market powered by an … Continue reading
Posted in Advertising, African marketing, Behaviour change, Billboards, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Global Brands, Global Statistics, Internal brand, Local Brands, Market Research, Marketing Strategy, Social marketing, The Brand Inside, Uncategorized
Tagged advertising, Businessman, Chief Marketing Officer, Designer clothes, Diageo, Experts, Fashion business, Instagram, London School of Marketing, Market, New York Fashion Week, personal branding, President, Regional economy, Satellite television, social media, Superbrands, UK, United States, Whisky
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Workplace breakdown
I’ve just returned from a brief business trip in UK where yet another global brand is under fire for its treatment of employees. The BBC have reported a story that comes from the US, but UK media have picked it … Continue reading
Posted in Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Education, Empowerment, Global Brands, Global Statistics, Human Relations, Internal brand, Social Media, The Brand Inside, Uncategorized
Tagged Agency, Amazon, BBC, brand promise, Business, Businesses, Company, Employees, Global Brand, Human being’s, Industries, Machines, management, media, Online, Organisational culture, retailer, technology, UK, US, Workplace, World
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Good induction is critical
As our thoughts turn to the New Year and the business challenges ahead, we should spare some for the new employees that we will hire in 2016. Can we put hand on heart and say that we will give them … Continue reading
Posted in Advertising, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Education, Global Brands, Holidays, Internal brand, The Brand Inside, Uncategorized
Tagged brand promise, business challenges, Chartered Institute, Clarification, Company, Compliance, Creativity, Culture, customer databases, Customers, Employees, Human Resource Management, Induction, organization, programme, training, UK
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