Tag Archives: Telcos

LinkedIn

Use it to build your personal brand When you write a regular column, and people are kind enough to read it, you sometimes create problems. Some are beyond your control. Dodgy sub-editing by the publisher’s team can make you look … Continue reading

Posted in Advertising, African Business, African marketing, Brand Marketing, Brand Reputation, Chris Harrison Africa, Empowerment, Internal brand, Kenyan Market, Market Research, Marketing Strategy, The Brand Inside | Tagged , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Telco marketing. Time for a step change in Africa

Telcos, and particularly the gsm networks, have been the biggest marketing investors on this Continent for the last decade. Their investment in terms of cash cannot be denied. Every tiny kiosk, every airport building, every bus shelter and stadium has … Continue reading

Posted in Advertising, African marketing, Direct marketing, Social marketing, Uncategorized | Tagged , , , , , , , , , , , | Leave a comment