Read Chris every week in the African press.
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Tag Archives: technology
Onboarding challenges
The activity we used to call induction is now widely referred to as onboarding. It remains a crucial part of the hiring process, challenging our HR professionals to integrate new employees into the business as quickly as possible. At The … Continue reading
Posted in African Business, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Internal brand, Internal Communication, Talent Development, The Brand Inside
Tagged Clarity of Role, Company, Compliance, Connections, Culture, Digital employee, Generation Z employees, HR professionals, Millennials, New employees, onboarding, Organisations, technology, The Brand Inside
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Machine and human
It’s sometimes worth looking up from the day to day routine and thinking about what is over the horizon. This applies to us all as individuals, just as much as it does to the managers and leaders set over us. … Continue reading
Posted in Behaviour change, Brand Marketing, Branded behaviours, Chris Harrison Africa, Culture change, The Brand Inside
Tagged Africa, Bill Gates, Businesses, customer service, Digital transformation, Economies, Elon Musk, Emotional Quotient, Human, Intelligence Quotient, Japanese Government, London Business School, Machine, Managers, Stephen Hawking, technology
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Generation Z
Just when you thought you’d heard all you needed to hear about Millennials, here comes another generation right behind them. Generation Z or Gen Z is the demographic cohort born in the mid-1990s to mid-2000s. Most of Gen Z have used the Internet since … Continue reading
Posted in African Business, African marketing, Billboards, Brand Marketing, Branded behaviours, Chris Harrison Africa, Culture change, Global Brands, Millenials, Social Media, Talent Development
Tagged Africa, employee, Europe, Generation X and Y, HR, internet, Managers, marketers, Millennials, Organisational culture transformation, social media, technology
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Join the dots
Sometimes a company’s website bears little relation to its business purpose. In the third decade of the online age this is disappointing. It suggests that online activity is not central to the enterprise, when it has to be. Those of … Continue reading
Posted in Advertising, African Business, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Chris Harrison Africa, The Brand Inside, Workshops
Tagged Cabling networks, Commercial portal, Company, Culture change., Digital, IT Department, Market, Online, Online marketing, Online pamphlet, technology, website
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Be the best
I’m often amazed when very established businesses cannot say what they are good at. It’s symptomatic of worrying indecision. Any business that survives the test of time will develop a range of capabilities. With luck it might even develop a … Continue reading
Posted in Advertising, African marketing, Behaviour change, Billboards, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Internal brand, Machine and human
Tagged Apple, Audience, Billboard, brands, Businesses, Communicating, Culture, Customers, Employees, Expertise, Irony, marketers, retailer, technology, website
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Brand Value
Kantar Millward Brown recently released the 2018 BrandZ Top 100 Most Valuable Global Brand rankings with surprising news. 8 of the top 10 brands are technology or tech-related, with the top five being Google, Apple, Amazon, Microsoft and Tencent respectively. … Continue reading
Posted in Advertising, African Business, Behaviour change, Brand Marketing, Branded behaviours, Chris Harrison Africa, Crisis Management, Culture change, Direct marketing, Internal brand, Internal Communication, Local Brands, Market Research, Marketing Strategy, The Brand Inside
Tagged Africa, Amazon, Apple, Brand Value, Businesses, Chinese brands, Coca-Cola’s, Consumer, Ecosystem, financial, Google, Interbrand’s, Market Share, Microsoft, technology, Tencent, U.S. brands, Whitman School of Management
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Jingle Bells
When you have been around the block a few times, as have I, you begin to see trends coming back. You see it in fashion. You see it in holiday destinations. And trends also return in advertising. Not because the … Continue reading
Posted in Advertising, African Business, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Internal brand, Local Brands, Machine and human, The Brand Inside
Tagged advertising, Africa, Amazon, America, December, Destinations, Digital, Dystopia future, east africa, Fashion, global, Google, Holiday, marketers, Publications, Sonic branding, technology, Visa, website
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Bank Promises
Over the holidays I researched our banking sector. Proof positive that the Devil makes work for idle hands. We now have 104 businesses licensed to bank in East Africa, barring any recent failures. I’m sure that the Directors of these … Continue reading
Posted in Advertising, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Market Research, Marketing Strategy, The Brand Inside
Tagged advertising, Bank, brands, Business, Copywriting, Customer, Director, Directors, east africa, Globally, Holidays, Marketing, technology
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Make training purposeful.
I’m often surprised by how much irrelevant training goes on in East Africa. I don’t mean lacking in general value. I have no doubt that people need to be taught customer service; qualified on specific technology; or given management training. … Continue reading
Posted in African Business, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Global Brands, Global Statistics, Human Relations, Market Research, Marketing Strategy, Talent Development, The Brand Inside
Tagged budgeted, CEO's, Company, Corporate, customer service, east africa, Economies, Governance Mechanisms, HR, investment, Learning, management, Markets, MIT Sloan, Organisations, Programmes, Survey, technology, training
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