Tag Archives: Teamwork

Adaptive cultures

According to Robert E. Quinn and Kim S. Cameron at the University of Michigan at Ann Arbor, there are four types of organisational culture: Clan, Adhocracy, Market, and Hierarchy. Last week we looked at the prevalence of Market and Hierarchy … Continue reading

Posted in African Business, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Machine and human, Market Research, Marketing Strategy, The Brand Inside | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

The trouble with corporate brand values

One of the many challenging tasks leadership teams set themselves is the definition of corporate values. In the evolution of business in Africa, this is now seen as a mandatory component in professionalising an organisation. Setting the ‘core values’ often … Continue reading

Posted in Advertising, African Business, African marketing, Behaviour change, Brand Marketing, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Internal brand, Internal Communication, Kenyan Market, The Brand Inside | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment