Tag Archives: Tanzania

Looking for leadership

Looking ahead to 2019 there are plenty of reports circulating about economic growth in East Africa. Perhaps some of them haven’t been updated recently, because I’m not so sure. I speak to many business leaders and very few of them … Continue reading

Posted in Advertising, African Business, African Leadership, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Local Brands, Social marketing, Talent Development, The Brand Inside | Tagged , , , , , , , , , , , , , , , , , , , | Leave a comment

The Uber Effect

In the so-called developed world there’s a lot of antipathy towards Uber. Much of it seems to be from people who have turf to protect (London’s Black Cab community), or drivers (in India) who were dissatisfied with the initial commercial … Continue reading

Posted in African Business, African travels, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Global Brands, Infrastructure, Internal brand, Internal Communication, Market Research, Marketing Strategy, The Brand Inside | Tagged , , , , , , , , , , , , , , , , , , , | Leave a comment

Creativity needed

Last week I attended an important event at Safaricom’s prestigious Michael Joseph Centre in Nairobi. ( I told them I had just come from the Chris Harrison Building , but they didn’t laugh.)  Hubris aside, it was a great evening … Continue reading

Posted in Advertising, Africa statistics, African Business, African marketing, African Youth, Behaviour change, Billboards, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Social marketing, Social Media, Talent Development, The Brand Inside | Tagged , , , , , , , , , , , , , , , , , , | Leave a comment

Star quality

Does your brand have it? If you’re an accomplished marketer in Africa you will already have exposed your brand in a number of channels and editorial environments. Depending on your target audience you may well still be using newspapers, because … Continue reading

Posted in Advertising, African Business, African marketing, Behaviour change, Brand Marketing, Chris Harrison Africa, Culture change, Direct marketing, Internal brand, Machine and human, Social marketing, Social Media, The Brand Inside | Tagged , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Becoming a consumer society

Indulge me if you will. This article is about Kenya. It reaches out for the human reality behind the cold logic of economics. As such I hope it is of interest to my friends in the wider East African region. … Continue reading

Posted in Advertising, Africa statistics, African Business, African ingenuity, African marketing, African travels, Billboards, Brand Marketing, Brand Reputation, Chris Harrison Africa, Machine and human, Market Research, Motor Industry, The Brand Inside | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

It’s not just the Referendum.

Can Scotland learn from Africa? In Africa, we’re usually considered to be outside the purview of global debate. People assume that we have our own problems.  And they believe we have everything to learn from developed markets. That’s a paradigm … Continue reading

Posted in African Leadership, African politics, Behaviour change, Brand Marketing, Chris Harrison Africa, Crisis Management, Current affairs, Diaspora, Direct marketing, Global Statistics, Government, Machine and human, The Brand Inside | Tagged , , , , , , , , , , , , , , , | Leave a comment

Taking flight?

Brand activity in East Africa’s airspace It’s a matter of record that airline brands struggle with differentiation and relevance. It’s a hard industry: highly operational. Beset by external challenges as diverse as fuel pricing, volcanic dust, and terrorism. Sometimes slowed … Continue reading

Posted in Advertising, African Business, African marketing, African travels, Brand Marketing, Brand Reputation, Chris Harrison Africa, Direct marketing, Government, Marketing Strategy, The Brand Inside | Tagged , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Tourism winners specialise?

When mass market just won’t do The East African winter is hardly the long dark night of the soul, but it does go on a bit. Time to flee the city, and this weekend I found distraction at Ol Pejeta … Continue reading

Posted in Advertising, African Business, African entertainment, African marketing, Brand Marketing, Chris Harrison Africa, Machine and human, The Brand Inside | Tagged , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Solar Power

Time for consumers to shine. In this column we usually look at opportunities for brands. But just for a change, I’d like to encourage everyone, as consumers, to think about a chance to exert their power. And (ironically) do so … Continue reading

Posted in Advertising, African Business, African marketing, Brand Marketing, Chris Harrison Africa, Direct marketing, Government, Kenya Government, Kenyan Market, The Brand Inside | Tagged , , , , , , , , , , , , , | Leave a comment