Tag Archives: Shareholders

Good neighbours

Last week I heard about a brand whose senior management team literally lives by its promise to the market. The story came from one of the CEO’s we mentor under the Amalgam Leadership programme. His brand is a microfinance lender … Continue reading

Posted in Advertising, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Global Brands, Marketing Strategy, The Brand Inside | Tagged , , , , , , , , , , , , | Leave a comment

What’s in a name?

CEO behaviour directly impacts brand health. That’s why it’s prudent to prevent your leader’s personal brand becoming bigger than the company’s. To be fair, this hasn’t happened too frequently in our region. I can count the examples on the fingers … Continue reading

Posted in African Business, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Growth, Internal brand, Market Research, Marketing Strategy, The Brand Inside | Tagged , , , , , , , , , , , , , , | 1 Comment

Radio Ads are white noise

Following the revived APA Advertising Awards I promised some observations on the main categories. Radio has always been the medium with the greatest ability to reach consumers, so I’d like to start there. Last week I described the majority of … Continue reading

Posted in Advertising, African Business, African entertainment, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Internal brand, Market Research, Social marketing, The Brand Inside | Tagged , , , , , , , , , , , , , , , , | Leave a comment