Tag Archives: Scotland

Call to action

Businesses must have a purpose; and brands must have a call to action. Without the former, employees have no direction. Without the latter, customers have no reason to buy. Business purpose is an output of business strategy. It’s the bold … Continue reading

Posted in African Business, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Global Brands, Internal brand, Local Brands, Market Research, Marketing Strategy, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , , , | Leave a comment

Does sex still sell?

Doing anything in East Africa these days means spending a long time stationery on our crowded roads. Even if you have a driver – and I don’t – you rarely manage more than two city centre meetings a day. So, … Continue reading

Posted in Advertising, African Business, African entertainment, African marketing, Behaviour change, Billboards, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Kenyan Market, Market Research, Marketing Strategy, Social marketing, Social Media, The Brand Inside, Uncategorized, Women | Tagged , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Eventful, or not?

Why branded events sometimes fail. When I was first learning the trade of marketing I was fortunate to be part of a graduate programme run by one of the world’s most established breweries. As I recall, there were eight in … Continue reading

Posted in Advertising, African Business, African marketing, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Social marketing, Social Media, The Brand Inside | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

Life, love and death

It’s all there, online. There’s a huge amount of writing about social media these days, and it has now begun to shift from technical explanation to observation of the trends in this new and powerful space. The more we marketers … Continue reading

Posted in Advertising, Behaviour change, Brand Marketing, Branded behaviours, Chris Harrison Africa, Culture change, Internal brand, Social Media, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , , , | Leave a comment

It’s not just the Referendum.

Can Scotland learn from Africa? In Africa, we’re usually considered to be outside the purview of global debate. People assume that we have our own problems.  And they believe we have everything to learn from developed markets. That’s a paradigm … Continue reading

Posted in African Leadership, African politics, Behaviour change, Brand Marketing, Chris Harrison Africa, Crisis Management, Current affairs, Diaspora, Direct marketing, Global Statistics, Government, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , , | Leave a comment

Chris prescribes the following answers to readers of his weekly column in Kenya’s Daily Star

RS enquires: Daktari, I am in the escort service industry. It needs marketing like any other business. Any tips? Oh and by the way I see you prescribe pills – anything my clientele can take?

Posted in Advertising, Brand Marketing, Current affairs, Global Brands, Market Research, Public Relations | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Retail and Finance

Banks face competition from an unexpected angle I sometimes think we marketers in Africa have it easy. When it comes to measuring brand progress, we tend to look for the positive. And by and large brands here are associated with … Continue reading

Posted in Current affairs, Global Brands, Market Research, Uncategorized | Tagged , , , , , , , , , , , , , | Leave a comment