Tag Archives: Schools

Brand Culture must include safety

There’s a growing realisation that ‘brand’ really means the market perception created by everything an organisation does. Sometimes brands put their staff or customers in harm’s way, so this now needs proper consideration as part of a QHSE assessment. In … Continue reading

Posted in Advertising, African Business, African marketing, Behaviour change, Billboards, Brand Marketing, Branded behaviours, Chris Harrison Africa, Culture change, The Brand Inside | Tagged , , , , , , , , , , , | Leave a comment

Botswana, Cape Verde ranked least corrupt in Africa but new report makes uncomfortable reading for continent

The 2014 Transparency International graft index has been released, and surprises in both the winners and laggards categories. BOTSWANA is seen as the least corrupt country in sub-Saharan Africa, while conflict-wracked Somalia and South Sudan have their work cut out … Continue reading

Posted in Africa statistics, African Business, African ingenuity, Behaviour change, Branded behaviours, Culture change, Global Statistics, Market Research, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Harnessing consumer envy

Positional goods Last week I offered the opinion that marketers in Africa should try to provoke a wider range of emotion in consumers. As our markets move from command to free economies, brands need to be better differentiated. So ‘best … Continue reading

Posted in Advertising, Africa statistics, African Business, African marketing, Brand Marketing, Current affairs, Direct marketing, Global Brands, Global Statistics, Kenyan Market, Local Brands, Market Research, Mobile Market, Public Relations, Social marketing, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment