Tag Archives: Price Waterhouse Coopers

Control is the enemy of culture

When I worked in advertising, cleverer people than I were preoccupied with setting higher aspirations for our global company. One genius came up with the line’ good is the enemy of great.’ By which he meant that we who were … Continue reading

Posted in Advertising, African Business, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Human Relations, The Brand Inside | Tagged , , , , , , , , , , , , , , | Leave a comment