Tag Archives: organizational culture

The new 4P’s of marketing

People, people, people and …people Much of my time, and much of what I enjoy doing, is helping enterprises to define their brand promise. I used to do it specifically to inform advertising campaigns, but now my interest is more … Continue reading

Posted in Advertising, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Local Brands, Market Research, Marketing Strategy, Social marketing, The Brand Inside | Tagged , , , , , , , , , , , , , , , , | Leave a comment