Tag Archives: Norway

Corruption culture

Whenever we read headlines like this in Africa, we are conditioned to anticipate another depressing account of local corruption. So let me break the mould by telling you straight off that today’s tale comes from the Nordics: from Norway to … Continue reading

Posted in Advertising, African Business, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Global Brands, Human Relations, ICT, Information Technology, Internal brand, Social Media, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , | Leave a comment

Social Media Lessons

Use it well Here in Africa, our natural amiability and sociability make us suckers for social media. The Facebook, Linked In and Twitter numbers continue to rise every month. People hook up with each other, with leaders, with brands. It’s … Continue reading

Posted in Advertising, African marketing, Behaviour change, Brand Marketing, Chris Harrison Africa, Culture change, Direct marketing, ICT, Local Brands, Market Research, Social marketing, Social Media, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment