Tag Archives: Nairobi
With the continued development of the Standard Gauge Railway, East Africa can look forward to big changes in the way goods are imported and exported, and indeed delivered to customers. My understanding is that two container trains per day will … Continue reading
A colleague shared a great chart with me yesterday. It’s nice when people do that: collaborate. Sharing helpful material is the mark of an organisation with an engaged culture. In a business like ours (built upon IP) it signals intellectual … Continue reading
How is the health of this visiting Presidential brand? All eyes in East Africa are upon Kenya this week, as the most powerful man on the planet comes to call. There’s something for everyone. Car buffs are ogling pics of … Continue reading
Insights from a senior practitioner Last week we co-hosted a breakfast forum on building stronger business cultures in Nairobi. We hope to repeat the exercise in Kampala and Dar in due course. It was a great session, because the CEOs … Continue reading
Brand activity in East Africa’s airspace It’s a matter of record that airline brands struggle with differentiation and relevance. It’s a hard industry: highly operational. Beset by external challenges as diverse as fuel pricing, volcanic dust, and terrorism. Sometimes slowed … Continue reading
Emirates targets KQ with Africa’s low-fare plan By DAVID HERBLING Source: Business Daily – Kenya Emirates Airlines is planning partnerships with Africa-focused low-cost carriers in a move that will deepen its rivalry with Kenya Airways and boost the firm’s footprint … Continue reading
RH asks: I’ve heard a lot of researchers talk about in.There’s even a research company in Nairobi called Consumer insight. Please articulate what is an insight and how can it help marketers to target consumers better?sights.