Tag Archives: Mission

Branding post-merger

After two decades of progress and innumerable calamities, the supermarket category in East Africa is again in flux. This time the highly professional retail brand Carrefour is coolly selecting the best growth opportunities from the wreckage of the supa-duka boom. … Continue reading

Posted in Advertising, Behaviour change, Billboards, Brand Marketing, Branded behaviours, Chris Harrison Africa, Culture change, Current affairs, Internal brand, Local Brands, Social marketing, The Brand Inside, Uncategorized, Workshops | Tagged , , , , , , , , , , , , , | Leave a comment

CEO’s set brand ethics

Last month, Uber’s new CEO Dara Khosrowshahi used Linked In to broadcast Uber’s new cultural norms. Like many an incoming CEO, he must work quickly to address negative aspects of his predecessor’s legacy. In the case of Travis Kalanik a … Continue reading

Posted in Advertising, African Business, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Social marketing, The Brand Inside | Tagged , , , , , , , , , , , , , , , , , , | Leave a comment

Go back to school

For excellence in branding and culture. It’s often said that your school days are the happiest of your life. Not always by pupils who are currently attending school, more often by people who have found out that working life is … Continue reading

Posted in Advertising, African Business, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Direct marketing, Education, Local Brands, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , , , | Leave a comment