Tag Archives: Microsoft

Brand Value

Kantar Millward Brown recently released the 2018 BrandZ Top 100 Most Valuable Global Brand rankings with surprising news. 8 of the top 10 brands are technology or tech-related, with the top five being Google, Apple, Amazon, Microsoft and Tencent respectively. … Continue reading

Posted in Advertising, African Business, Behaviour change, Brand Marketing, Branded behaviours, Chris Harrison Africa, Crisis Management, Culture change, Direct marketing, Internal brand, Internal Communication, Local Brands, Market Research, Marketing Strategy, The Brand Inside | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

Understand brain capacity

I was listening to a CEO address her team on their execution of the brand strategy; and what began quite reasonably turned into a repetitive rant. I’ve seen it before, so many times. So afterwards I asked why she felt … Continue reading

Posted in Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Internal brand, Social marketing, Talent Development, The Brand Inside, Workshops | Tagged , , , , , , , , , , | 1 Comment

Brandz 2012

Six lessons for brand owners WPP has just released its Brandz report on the Top 100 Most Valuable Global Brands. And, as usual it’s a cracking read for anyone interested in how great brands are built and behave.

Posted in Advertising, Current affairs, Global Brands, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , | Leave a comment

Bill Gates is bang on the button about agriculture in Africa

Gates Foundation’ decision to invest USD 1.7bn empowering African farmers is timely and a great example of clear thinking by people who are intelligent, involved, and want results. Any objective analysis of Africa’s future is likely to  conclude that 1. … Continue reading

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