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Tag Archives: McDonalds
It’s October, which means budget time. This is the month where we combine the last drive to deliver the the current year target with the drafting of strategies for the coming year. Most established businesses have their templates and formats. … Continue reading
Six lessons for brand owners WPP has just released its Brandz report on the Top 100 Most Valuable Global Brands. And, as usual it’s a cracking read for anyone interested in how great brands are built and behave.