Read Chris every week in the African press.
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Tag Archives: Marketing
Bank Promises
Over the holidays I researched our banking sector. Proof positive that the Devil makes work for idle hands. We now have 104 businesses licensed to bank in East Africa, barring any recent failures. I’m sure that the Directors of these … Continue reading
Posted in Advertising, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Market Research, Marketing Strategy, The Brand Inside
Tagged advertising, Bank, brands, Business, Copywriting, Customer, Director, Directors, east africa, Globally, Holidays, Marketing, technology
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Diversity can produce dividends.
Recently I was with a large group of staff discussing the positive aspects of their work culture. They were emphatic about one thing: ‘We are a very diverse group.’ Indeed, there were men and women, old and young, Asian and … Continue reading
Posted in Advertising, African Business, African ingenuity, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Internal brand, Internal Communication, Market Research, Marketing Strategy, Talent Development, The Brand Inside, Workshops
Tagged advertising, African, Asian, brand, Business, Call centres, Campaign, CEO, Company, Culture, Diversity, east africa, Employee education, Environment, European, German, global, Italy, Journey, Magazine, Marketing, Organisation, Positive, Staff, Telecoms, UK, Vodafone, Workforce
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Printer’s Delight
As we all hurtle headlong into the digital space, I am sometimes surprised to discover pockets of ‘analogue’ behaviour surviving this populist revolution. In fact, there is one practise that is positively thriving long after I thought we had marked … Continue reading
Posted in Advertising, African Business, African marketing, Behaviour change, Brand Marketing, Branded behaviours, Chris Harrison Africa, Culture change, Internal brand, The Brand Inside, Workshops
Tagged 21st century, African Americans, Analogue, Business, CEO, Containers, Customers, Design, Digital space, Insurance company, Logo, Marketing, Materials, Modern world, Notepad, October, Office, Printer’s, Revolution, Ships
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Fit for work
The other day, a very senior PR practitioner in Uganda asked me a very good question. Why was it, he asked, that in a column about Marketing, I frequently strayed away from hardcore issues like branding. Why talk about HR … Continue reading
Posted in Advertising, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Millenials, The Brand Inside, Uncategorized
Tagged Brand behaviour, branding, Business, CEO, Chief Communications Officer, Commercial, Economies, Employees, HR, Leadership, London, management, Marketing, Millennials, PR, Switzerland, Treacle layer, uganda, work
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Marketing leaders needed
We live and work in a region where there are still relatively few Marketers at Executive Board level. In fact, there are fewer Marketing Directors than HR Directors. This may reflect the perception that HR – in its traditional role … Continue reading
Posted in Advertising, African Leadership, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Culture change, Market Research, Marketing Strategy, Talent Development, The Brand Inside
Tagged Africa, Anatomy, Board Members, Bravery, Business, Companies, Customer champion, customer service, Empathy, HR Directors, Humanity, Leader, Leaders, Marketing, Profession, Region, Strategic vision, UK marketers
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Shame about the name
Right now, I’m going through the naming process for a new business. An enterprise in which I have two partners. We’ve worked out our reason for being; we have written our brand promise. We have agreed our target audience; we … Continue reading
Posted in Advertising, African marketing, Behaviour change, Billboards, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Global Brands, Internal brand, The Brand Inside
Tagged 19th century, advertising, American, American-style, billboards, Brand name, brand promise, Business, Business culture, Chinese, Clients, Communications empire, Creative designs, enterprise, Marketing, money transfer, New York, Service, target audience, Western Union
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CEO confidence
I have an appetite for market research. Sometimes it tells you things you don’t know; always it prompts you to reflect. The latest study to pop into my inbox has been a Business Confidence Survey, sampling 90 business leaders in … Continue reading
Posted in Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Global Statistics, Market Research, Marketing Strategy, The Brand Inside, Uncategorized
Tagged Bankers, Business Confidence Survey, CEO, Confidence, Financial reporting, Kenya, Leaders, market research, Marketing, Networking, Organisations, Recruitment, Standard Gauge Railway, TIFA research, Transporters
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Superbrands 2
It’s awards season in the field of marketing in East Africa: A time of contrasts. Next week sees the first Kenyan Advertising Awards competition to be held in over a decade. We should welcome its return. But we should acknowledge … Continue reading
Posted in Advertising, African Business, African entertainment, African Leadership, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Global Brands, Local Brands, The Brand Inside
Tagged ArtCaffé, Banking, Bata, brands, Brookside, Businesses, Carrefour, consumers, Daawat, Duracoat, east africa, Emirates, Enishpai Resort, Equitel, Financial Services, global, ICT, Kenya Red Cross, Kenyan Advertising Awards, Marketing, MPesa, Parents magazine, Pharmaceuticals, Sportpesa, Strathmore University, Superbrands, Travel, Tusker, United Millers
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How to sound appropriate in communication
“It aint what you do, its the way that you do it. That’s what get results, “so goes the old song. The same is even truer for communication. whether internal or external, the tone you use matters more than the … Continue reading
Posted in Advertising, African Business, African ingenuity, African marketing, Behaviour change, Billboards, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Local Brands, Market Research, Marketing Strategy, The Brand Inside, Uncategorized
Tagged advertisement, Aid language, Campaigns, Capital city, Commercial, Communication, Email, Health, Hospital, logos, Marketing, Media house, Memo, Private and PSV vehicles, radio, Social, target audience, TV
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Brands must face inwards too
I’m often surprised at how many companies still see branding as a side note: An activity to be conducted on the margins of the business. By people who aren’t don’t rate very highly. Who want to spend the company’s money … Continue reading
Posted in Advertising, African Business, African entertainment, African marketing, Behaviour change, Billboards, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Global Brands, Internal brand, Internal Communication, Local Brands, Market Research, Talent Development, The Brand Inside, Uncategorized
Tagged advertising, Banks, Behaviour, billboards, brands, Business, Companies, Customers, Electricity, Employees, Environment, Equity Bank, Industry, logos, management, marketers, Marketing, Signage, target audience
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