Read Chris every week in the African press.
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Tag Archives: Marketing
Authentic Brands
East Africa has now had a Marketing industry for nearly six decades. In that time Kenya in particular has moved from a command economy to a market where brands influence consumer decisions. Some powerful brands have been built, and the … Continue reading
Posted in Advertising, African Business, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Internal brand, The Brand Inside
Tagged boiled sweets, brands, Company, consumers, County Governments, disinfectants, east africa, Economy, GDP growth, Hospitals, Kenya, law firms, Logistics, Logo, Marketing, Mobile telephone, Nation brands, Schools, Toothpastes
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Looking for leadership
Looking ahead to 2019 there are plenty of reports circulating about economic growth in East Africa. Perhaps some of them haven’t been updated recently, because I’m not so sure. I speak to many business leaders and very few of them … Continue reading
Posted in Advertising, African Business, African Leadership, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Local Brands, Social marketing, Talent Development, The Brand Inside
Tagged African economy, brand, Business, CEO's, Company culture, Corporate, Customers, east africa, Economic growth, Election, Emotional temperature, Employees, Kenya, Leadership, Market, Marketing, President, Product, Tanzania, uganda
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Bank Promises
Over the holidays I researched our banking sector. Proof positive that the Devil makes work for idle hands. We now have 104 businesses licensed to bank in East Africa, barring any recent failures. I’m sure that the Directors of these … Continue reading
Posted in Advertising, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Market Research, Marketing Strategy, The Brand Inside
Tagged advertising, Bank, brands, Business, Copywriting, Customer, Director, Directors, east africa, Globally, Holidays, Marketing, technology
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Diversity can produce dividends.
Recently I was with a large group of staff discussing the positive aspects of their work culture. They were emphatic about one thing: ‘We are a very diverse group.’ Indeed, there were men and women, old and young, Asian and … Continue reading
Posted in Advertising, African Business, African ingenuity, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Internal brand, Internal Communication, Market Research, Marketing Strategy, Talent Development, The Brand Inside, Workshops
Tagged advertising, African, Asian, brand, Business, Call centres, Campaign, CEO, Company, Culture, Diversity, east africa, Employee education, Environment, European, German, global, Italy, Journey, Magazine, Marketing, Organisation, Positive, Staff, Telecoms, UK, Vodafone, Workforce
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Printer’s Delight
As we all hurtle headlong into the digital space, I am sometimes surprised to discover pockets of ‘analogue’ behaviour surviving this populist revolution. In fact, there is one practise that is positively thriving long after I thought we had marked … Continue reading
Posted in Advertising, African Business, African marketing, Behaviour change, Brand Marketing, Branded behaviours, Chris Harrison Africa, Culture change, Internal brand, The Brand Inside, Workshops
Tagged 21st century, African Americans, Analogue, Business, CEO, Containers, Customers, Design, Digital space, Insurance company, Logo, Marketing, Materials, Modern world, Notepad, October, Office, Printer’s, Revolution, Ships
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Fit for work
The other day, a very senior PR practitioner in Uganda asked me a very good question. Why was it, he asked, that in a column about Marketing, I frequently strayed away from hardcore issues like branding. Why talk about HR … Continue reading
Posted in Advertising, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Machine and human, Millenials, The Brand Inside
Tagged Brand behaviour, branding, Business, CEO, Chief Communications Officer, Commercial, Economies, Employees, HR, Leadership, London, management, Marketing, Millennials, PR, Switzerland, Treacle layer, uganda, work
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Marketing leaders needed
We live and work in a region where there are still relatively few Marketers at Executive Board level. In fact, there are fewer Marketing Directors than HR Directors. This may reflect the perception that HR – in its traditional role … Continue reading
Posted in Advertising, African Leadership, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Culture change, Market Research, Marketing Strategy, Talent Development, The Brand Inside
Tagged Africa, Anatomy, Board Members, Bravery, Business, Companies, Customer champion, customer service, Empathy, HR Directors, Humanity, Leader, Leaders, Marketing, Profession, Region, Strategic vision, UK marketers
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Shame about the name
Right now, I’m going through the naming process for a new business. An enterprise in which I have two partners. We’ve worked out our reason for being; we have written our brand promise. We have agreed our target audience; we … Continue reading
Posted in Advertising, African marketing, Behaviour change, Billboards, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Global Brands, Internal brand, The Brand Inside
Tagged 19th century, advertising, American, American-style, billboards, Brand name, brand promise, Business, Business culture, Chinese, Clients, Communications empire, Creative designs, enterprise, Marketing, money transfer, New York, Service, target audience, Western Union
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CEO confidence
I have an appetite for market research. Sometimes it tells you things you don’t know; always it prompts you to reflect. The latest study to pop into my inbox has been a Business Confidence Survey, sampling 90 business leaders in … Continue reading
Posted in Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Global Statistics, Machine and human, Market Research, Marketing Strategy, The Brand Inside
Tagged Bankers, Business Confidence Survey, CEO, Confidence, Financial reporting, Kenya, Leaders, market research, Marketing, Networking, Organisations, Recruitment, Standard Gauge Railway, TIFA research, Transporters
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Superbrands 2
It’s awards season in the field of marketing in East Africa: A time of contrasts. Next week sees the first Kenyan Advertising Awards competition to be held in over a decade. We should welcome its return. But we should acknowledge … Continue reading
Posted in Advertising, African Business, African entertainment, African Leadership, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Global Brands, Local Brands, The Brand Inside
Tagged ArtCaffé, Banking, Bata, brands, Brookside, Businesses, Carrefour, consumers, Daawat, Duracoat, east africa, Emirates, Enishpai Resort, Equitel, Financial Services, global, ICT, Kenya Red Cross, Kenyan Advertising Awards, Marketing, MPesa, Parents magazine, Pharmaceuticals, Sportpesa, Strathmore University, Superbrands, Travel, Tusker, United Millers
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