Tag Archives: marketers

Brands must face inwards too

I’m often surprised at how many companies still see branding as a side note: An activity to be conducted on the margins of the business. By people who aren’t don’t rate very highly. Who want to spend the company’s money … Continue reading

Posted in Advertising, African Business, African entertainment, African marketing, Behaviour change, Billboards, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Global Brands, Internal brand, Internal Communication, Local Brands, Machine and human, Market Research, Talent Development, The Brand Inside | Tagged , , , , , , , , , , , , , , , , , , | Leave a comment

Open minds make for better pitches I run a lot of advertising pitches for clients these days. It make a nice change, I can’t count the times I have stood up to pitch ideas myself. I’ve always really enjoyed it, … Continue reading

Posted in Advertising, African Business, African entertainment, African marketing, Brand Marketing, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Local Brands, Mobile Market, Social marketing, The Brand Inside | Tagged , , , , , , , , , , , , , , , | Leave a comment

Brand Obama

How is the health of this visiting Presidential brand? All eyes in East Africa are upon Kenya this week, as the most powerful man on the planet comes to call. There’s something for everyone. Car buffs are ogling pics of … Continue reading

Posted in African Business, African entertainment, African ingenuity, African Leadership, African politics, African travels, Behaviour change, Billboards, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Empowerment, Global Brands, Internal brand, Local Brands, Machine and human, Market Research, Marketing Strategy, The Brand Inside | Tagged , , , , , , , , , , , , , , , , , , , | Leave a comment

Quality schmality

Lazy thinking makes weak brands Take a look at this picture. I shot it in Brussels airport and it made me very happy. Indeed it was one of the few highlights of a grey-green and greasy trip I recently made … Continue reading

Posted in Advertising, Billboards, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Digital space, Direct marketing, Local Brands, Machine and human, Marketing Strategy, Social marketing, Talent Development, The Brand Inside | Tagged , , , , , , , , , , , , , , , , | Leave a comment

Social Media Lessons

Use it well Here in Africa, our natural amiability and sociability make us suckers for social media. The Facebook, Linked In and Twitter numbers continue to rise every month. People hook up with each other, with leaders, with brands. It’s … Continue reading

Posted in Advertising, African marketing, Behaviour change, Brand Marketing, Chris Harrison Africa, Culture change, Direct marketing, ICT, Local Brands, Machine and human, Market Research, Social marketing, Social Media, The Brand Inside | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Foresight

Marketers need it Hindsight is a wonderful thing – so goes the old saying. In Marketing it’s the last thing we need, but too often it’s what our Market Research gives us.   That’s really not the fault of Market … Continue reading

Posted in Advertising, Africa statistics, African Business, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Internal brand, Machine and human, Market Research, Marketing Strategy, Social marketing, Social Media, The Brand Inside | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

Cloudy outlook

Should modern business embrace the Cloud? It’s not often that IT people get to discuss a subject that the rest of us are prepared to entertain. IT remains a Dark Art, peopled by the bright and the uncommunicative. At worst … Continue reading

Posted in Advertising, African Business, African entertainment, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Chris Harrison Africa, Culture change, Direct marketing, ICT, Internal Communication, Market Research, Marketing Strategy, The Brand Inside | Tagged , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Digital developments

Coming to a market near you very soon. Marketers in Africa know that online media are gathering audiences and commercial traction very quickly. Not everyone has been bold enough to put some investment into online advertising or social media promotions yet. But … Continue reading

Posted in Advertising, African Business, African marketing, Behaviour change, Brand Marketing, Branded behaviours, Chris Harrison Africa, Digital space, Direct marketing, Global Brands, Internal brand, Local Brands, Machine and human, Social Media, The Brand Inside | Tagged , , , , , , , , , , , , , , , , | Leave a comment

Life, love and death

It’s all there, online. There’s a huge amount of writing about social media these days, and it has now begun to shift from technical explanation to observation of the trends in this new and powerful space. The more we marketers … Continue reading

Posted in Advertising, Behaviour change, Brand Marketing, Branded behaviours, Chris Harrison Africa, Culture change, Internal brand, Machine and human, Social Media, The Brand Inside | Tagged , , , , , , , , , , , , , , , , | Leave a comment