Tag Archives: marketers

Generation Z

Just when you thought you’d heard all you needed to hear about Millennials, here comes another generation right behind them. Generation Z or Gen Z is the demographic cohort born in the mid-1990s to mid-2000s. Most of Gen Z have used the Internet since … Continue reading

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Marketers as CEOs

It’s been a while since I last looked into the likelihood of Marketers in East Africa reaching the C Suite, or even holding the top job in our biggest companies. My methodology tends to be qualitative, picking up data from … Continue reading

Posted in Advertising, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Internal brand, Internal Communication, The Brand Inside | Tagged , , , , , , , , , , , , , , | Leave a comment

Be the best

I’m often amazed when very established businesses cannot say what they are good at. It’s symptomatic of worrying indecision. Any business that survives the test of time will develop a range of capabilities. With luck it might even develop a … Continue reading

Posted in Advertising, African marketing, Behaviour change, Billboards, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Internal brand, Machine and human | Tagged , , , , , , , , , , , , , , | Leave a comment

Banks are doomed

Many people in Africa are still ‘unbanked’. Lucky them. As the global banking industry enters its final phase, ‘the unbanked’ are spared exposure to the largest failure of organistional culture on the planet. Marketers know banks have the worst brand … Continue reading

Posted in African Business, African Leadership, Behaviour change, Billboards, Brand Marketing, Branded behaviours, Chris Harrison Africa, Culture change, Marketing Strategy, The Brand Inside | Tagged , , , , , , , , , , | Leave a comment

Jingle Bells

When you have been around the block a few times, as have I, you begin to see trends coming back. You see it in fashion. You see it in holiday destinations. And trends also return in advertising. Not because the … Continue reading

Posted in Advertising, African Business, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Internal brand, Local Brands, Machine and human, The Brand Inside | Tagged , , , , , , , , , , , , , , , , , , | Leave a comment

Millennial Matters

Goodness, there’s a lot of talk about the Millennial generation (18-35’s) in the workplace. And arguably too much credence being given to management needing to change its style in response. I’m giving the matter some thought over the next few … Continue reading

Posted in Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Empowerment, Local Brands, Machine and human, The Brand Inside | Tagged , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Bridging another divide

Econsultancy’s latest report ‘The future of HR in the digital age’, finds that HR teams in many global organisations are repositioning themselves to be more customer centric. Making sure the actions they take in hiring, retaining and developing human capital are aligned … Continue reading

Posted in African Business, African Leadership, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Empowerment, Global Brands, Growth, Human Relations, Internal brand, Kenyan Market, Local Brands, Machine and human, The Brand Inside | Tagged , , , , , , , , , , , , , , | Leave a comment

Terms and conditions

Have you noticed how many commercial offers now include the rubric ‘Terms and condition apply’? Yet most consumers never come to grips with the meaning of the phrase. Even if they see it added to the bottom of a billboard … Continue reading

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Radio Ads are white noise

Following the revived APA Advertising Awards I promised some observations on the main categories. Radio has always been the medium with the greatest ability to reach consumers, so I’d like to start there. Last week I described the majority of … Continue reading

Posted in Advertising, African Business, African entertainment, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Internal brand, Market Research, Social marketing, The Brand Inside | Tagged , , , , , , , , , , , , , , , , | Leave a comment

Brands must face inwards too

I’m often surprised at how many companies still see branding as a side note: An activity to be conducted on the margins of the business. By people who aren’t don’t rate very highly. Who want to spend the company’s money … Continue reading

Posted in Advertising, African Business, African entertainment, African marketing, Behaviour change, Billboards, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Global Brands, Internal brand, Internal Communication, Local Brands, Machine and human, Market Research, Talent Development, The Brand Inside | Tagged , , , , , , , , , , , , , , , , , , | Leave a comment