Tag Archives: law firms

Authentic Brands

East Africa has now had a Marketing industry for nearly six decades. In that time Kenya in particular has moved from a command economy to a market where brands influence consumer decisions. Some powerful brands have been built, and the … Continue reading

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Branding

Forget the bull. It’s often good to pause and remind oneself of the basics of any profession. I am sure that zealous dentists give themselves a good talking to from time to time about their approach to the humble filling. … Continue reading

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Professional services

Should lawyers go to market, and how? The ban on lawyers promoting themselves, originated way back in British social history. The delivery of legal services was considered a public service, and not a means of making a living. However if … Continue reading

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Chris prescribes the following answers from readers of his weekly column in Kenya’s Daily Star

AK asks: From a marketer’s perspective, what are the pro’s and cons of having professionals – accountants and lawyers – advertise themselves. There has been much debate on this. The Law Society has now allowed lawyers to advertise.

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