Tag Archives: law firms
East Africa has now had a Marketing industry for nearly six decades. In that time Kenya in particular has moved from a command economy to a market where brands influence consumer decisions. Some powerful brands have been built, and the … Continue reading
Forget the bull. It’s often good to pause and remind oneself of the basics of any profession. I am sure that zealous dentists give themselves a good talking to from time to time about their approach to the humble filling. … Continue reading
Should lawyers go to market, and how? The ban on lawyers promoting themselves, originated way back in British social history. The delivery of legal services was considered a public service, and not a means of making a living. However if … Continue reading
AK asks: From a marketer’s perspective, what are the pro’s and cons of having professionals – accountants and lawyers – advertise themselves. There has been much debate on this. The Law Society has now allowed lawyers to advertise.