Tag Archives: KFC

Millennial Matters

Goodness, there’s a lot of talk about the Millennial generation (18-35’s) in the workplace. And arguably too much credence being given to management needing to change its style in response. I’m giving the matter some thought over the next few … Continue reading

Posted in Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Empowerment, Local Brands, Machine and human, The Brand Inside | Tagged , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Growth of Chinese Brands & the other side of the story

A couple of weeks ago I gave some marketing insights into the Chinese domestic economy. On the basis that we should know our ‘frenemy’ better. c. The bad news for us is that we don’t add much value to what … Continue reading

Posted in Advertising, African Business, African marketing, Current affairs, Direct marketing, Market Research | Tagged , , , , , , , , , , | Leave a comment