Tag Archives: journalists

Social Media Lessons

Use it well Here in Africa, our natural amiability and sociability make us suckers for social media. The Facebook, Linked In and Twitter numbers continue to rise every month. People hook up with each other, with leaders, with brands. It’s … Continue reading

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Chris prescribes the following answers from readers of his weekly column in Kenya’s Daily Star

AW asks: What is the role of PR – public relations? Broadly does such a person act as a conduit, a liaison officer between customers and the company? Does he attend to queries of customers – and portray the good … Continue reading

Posted in Advertising, Current affairs, Digital space, Direct marketing, Kenyan Market, Market Research, Public Relations, Social Media, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , | Leave a comment