Tag Archives: IPO

Chris prescribes the following answers to readers of his weekly column in Kenya’s Daily Star

RS enquires: Daktari, I am in the escort service industry. It needs marketing like any other business. Any tips? Oh and by the way I see you prescribe pills – anything my clientele can take?

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IPO failure

Why brand equity matters. IPO: the Initial Public Offering of Company stock on a public exchange. In Africa we had an unconditional love affair with them for perhaps ten years.

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