Tag Archives: iPad

Morbid meetings

Last week on the sunny island of Mauritius I encountered a business behaviour that brightened my day. In the boardroom of a powerful, dynastic sugar business a modern courtesy was given a traditional touch. Before the meeting began, an assistant … Continue reading

Posted in Advertising, Behaviour change, Brand Reputation, Crisis Management, The Brand Inside | Tagged , , , , , , , , , , | Leave a comment

Harnessing consumer envy

Positional goods Last week I offered the opinion that marketers in Africa should try to provoke a wider range of emotion in consumers. As our markets move from command to free economies, brands need to be better differentiated. So ‘best … Continue reading

Posted in Advertising, Africa statistics, African Business, African marketing, Brand Marketing, Current affairs, Direct marketing, Global Brands, Global Statistics, Kenyan Market, Local Brands, Market Research, Mobile Market, Public Relations, Social marketing, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment