Tag Archives: internet

Generation Z

Just when you thought you’d heard all you needed to hear about Millennials, here comes another generation right behind them. Generation Z or Gen Z is the demographic cohort born in the mid-1990s to mid-2000s. Most of Gen Z have used the Internet since … Continue reading

Posted in African Business, African marketing, Billboards, Brand Marketing, Branded behaviours, Chris Harrison Africa, Culture change, Global Brands, Millenials, Social Media, Talent Development | Tagged , , , , , , , , , , , | Leave a comment

Customer Service Weak

Did you notice that last week was Customer Service week, everywhere on the planet? The Internet says Customer Service Week is celebrated annually during the first full week in October when customer-oriented organisations around the world recognise the importance of … Continue reading

Posted in African Business, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Corporate Social Responsibility, Culture change, Global Brands, Internal brand, Local Brands, Social marketing, The Brand Inside | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

How not to engage staff

Leadership teams in Africa would be the first to admit that employee engagement is still a relatively new area of competence. Great strides are being made, but from a very low base. One might say this is inevitable on a … Continue reading

Posted in African Business, African entertainment, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Human Relations, Internal brand, Internal Communication, Social marketing, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Foresight

Marketers need it Hindsight is a wonderful thing – so goes the old saying. In Marketing it’s the last thing we need, but too often it’s what our Market Research gives us.   That’s really not the fault of Market … Continue reading

Posted in Advertising, Africa statistics, African Business, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Internal brand, Market Research, Marketing Strategy, Social marketing, Social Media, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

Web use for entrepreneurs

Spend not a cent without measurement Let’s remind ourselves how much growth in Africa’s Internet sector has accelerated in recent years due to improvements in infrastructure and the arrival of wireless access technology. According to Mushroom Networks, the continent now … Continue reading

Posted in Advertising, Africa statistics, African Business, African marketing, African Youth, Brand Marketing, Chris Harrison Africa, Digital space, Direct marketing, Facebook, Information Technology, Infrastructure, Kenyan Market, Market Research, Marketing Strategy, Mobile Market, Money Transfer, Social Media, The Brand Inside | Tagged , , , , , , , , , , , , , , , , , , | Leave a comment

Google Kenya’s Elections Hub

Keeping Voters Informed Ahead of the Kenyan Elections The Internet is increasingly playing an important role in transforming the way citizens participate and engage in the elections across Africa, as we saw last year in Senegal and Ghana. Next it’s … Continue reading

Posted in Africa statistics, African politics, Current affairs, Digital space, Direct marketing, Education, Government, Information Technology, Kenya Government, Kenyan Politics, Public Relations | Tagged , , , , , , , , , , , , , , , , , , , | Leave a comment

Be brief and to the point.

It’s what your Ad Agency most needs from you. The ranks of Africa’s Marketing army swell every year. We are building, as NGO people like to say, capacity. Or are we?

Posted in Advertising, African Business, African marketing, Current affairs, Education, Kenyan Market, Market Research | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Harnessing consumer envy

Positional goods Last week I offered the opinion that marketers in Africa should try to provoke a wider range of emotion in consumers. As our markets move from command to free economies, brands need to be better differentiated. So ‘best … Continue reading

Posted in Advertising, Africa statistics, African Business, African marketing, Brand Marketing, Current affairs, Direct marketing, Global Brands, Global Statistics, Kenyan Market, Local Brands, Market Research, Mobile Market, Public Relations, Social marketing, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Chris prescribes the following answers from readers of his weekly column in Kenya’s Daily Star

AW asks: What is the role of PR – public relations? Broadly does such a person act as a conduit, a liaison officer between customers and the company? Does he attend to queries of customers – and portray the good … Continue reading

Posted in Advertising, Current affairs, Digital space, Direct marketing, Kenyan Market, Market Research, Public Relations, Social Media, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Cloud cuckoo land?

IT innovation demands a more human face Isn’t imagination a wonderful thing? This weekend I felt the power of such an imagination. I read the obituary of the American novelist Ray Bradbury, and it spurred me to buy a collection … Continue reading

Posted in Current affairs, Digital space, Information Technology, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment