Tag Archives: Ideas

Viral brands take care

Ideas don’t spread just because they are good Sometimes you look back and wonder at how you became connected with an idea or a person. The chances seem infinitesimally small. Five months ago I met a security contractor in our … Continue reading

Posted in Advertising, Africa statistics, African Business, African ingenuity, African marketing, Brand Marketing, Brand Reputation, Chris Harrison Africa, Direct marketing, Kenya Government, Kenyan Market, Local Brands, Social Media, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , | Leave a comment

LinkedIn

Use it to build your personal brand When you write a regular column, and people are kind enough to read it, you sometimes create problems. Some are beyond your control. Dodgy sub-editing by the publisher’s team can make you look … Continue reading

Posted in Advertising, African Business, African marketing, Brand Marketing, Brand Reputation, Chris Harrison Africa, Empowerment, Internal brand, Kenyan Market, Market Research, Marketing Strategy, The Brand Inside | Tagged , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Alice Makochieng cries out for better TV ads in Kenya

Alice Makochieng Lecturer and Business Consultant, Nairobi Dear Chris, I’m an avid reader of your column and enjoy the deep insight and flair you bring to discussing weighty business issues regarding brands and marketing. And when I don’t always write … Continue reading

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