Tag Archives: ICT
It’s awards season in the field of marketing in East Africa: A time of contrasts. Next week sees the first Kenyan Advertising Awards competition to be held in over a decade. We should welcome its return. But we should acknowledge … Continue reading
I’m working with a client on a project to rebuild the marketing capability inside his business. Recently he asked me a very pertinent question. “Which should come first, your culture or your brand? By “brand” he was correctly referring to creating branded … Continue reading
Not for marketers. Very often, marketers are guilty of approaching Africa as a lumpen mass. A huge Continent of similarly disadvantaged people. Not just disadvantaged economically. But stripped of much of their humanity, too.
http://www.businessdailyafrica.com/Corporate+News/Nation++Royal+Media+lose+appeal+for+signal+distribution+licence/-/539550/1204274/-/item/0/-/13jtaxyz/-/index.html No surprise to most of us who have seen the Star Times brand arrive in African markets. Star Times technology is amazing, and targets the BOP with rock bottom prices. Has anyone watched the content, though?
Read Y&R’s global CEO on what links Anthony Weiner, Dominique Strauss-Kahn, Bashar Assad and Robert Mugabe http://www.weeklyramble.com/culture/power-abuse <http://www.weeklyramble.com/culture/power-abuse?wt.mc_id=20110620>
Very cool summary of Africa’s hottest topic http://youtu.be/UxSBiJd5RKU