Tag Archives: IBM

Millennial Matters

Goodness, there’s a lot of talk about the Millennial generation (18-35’s) in the workplace. And arguably too much credence being given to management needing to change its style in response. I’m giving the matter some thought over the next few … Continue reading

Posted in Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Empowerment, Local Brands, Machine and human, The Brand Inside | Tagged , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Building your own Employer Brand

Advertising no longer has the impact it once did. We are now firmly in the age of the well-informed and critical customer. Aligning employee behaviour to deliver the Brand Promise is now a strategic imperative for businesses that expect success. … Continue reading

Posted in Advertising, African Business, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Corporate Social Responsibility, Culture change, Digital space, Direct marketing, Machine and human, Market Research, Marketing Strategy, Social marketing, The Brand Inside | Tagged , , , , , , , , , , , , , , , , , , , | Leave a comment

Brandz 2012

Six lessons for brand owners WPP has just released its Brandz report on the Top 100 Most Valuable Global Brands. And, as usual it’s a cracking read for anyone interested in how great brands are built and behave.

Posted in Advertising, Current affairs, Global Brands, Machine and human | Tagged , , , , , , , , , , , , , , , , , , , | Leave a comment

Super Bowl: The biggest ad break on the planet?

Super Bowl 2012 has just happened. I know you were all glued to your screens, but for those who weren’t, the Giants beat the Patriots 21-17. What they had to do to get those scores, I have no idea. I’ve … Continue reading

Posted in Advertising, Africa statistics, African marketing, Direct marketing, Market Research, Media Investment, Speaking Events | Tagged , , , , , , , , , , , | Leave a comment