Tag Archives: Human Resource Management

Onboarding. Not induction.

During January this column has focused on the issues we create when we try to introduce new employees to the workforce and control their behaviour. We’ve explored how little time and effort goes in to welcoming the new hire you’ve … Continue reading

Posted in Advertising, Africa statistics, African Business, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing | Tagged , , , , , , , , , , , , , , , , , , , | Leave a comment

Good induction is critical

As our thoughts turn to the New Year and the business challenges ahead, we should spare some for the new employees that we will hire in 2016. Can we put hand on heart and say that we will give them … Continue reading

Posted in Advertising, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Education, Global Brands, Holidays, Internal brand, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , , , | Leave a comment