Read Chris every week in the African press.
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Tag Archives: HR
Experience not Service
Customer experience has become the new marketing. It influences brand perceptions and impacts business performance just as strongly as traditional Marketing once did. As my Chairman, Professor Nader Tavassoli www.nadertavassoli.com reminds us: “Brands are promised by advertising but delivered by … Continue reading
Posted in Machine and human
Tagged advertising, African, brands, Company, customer experience, east africa, Europe, Experience, Global research, HR, Insurance, Nader Tavassoli, Service, Virgin Atlantic
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Bonding not building
‘Let’s have a teambuilding’ is a popular cry. When employees say it they’re usually asking for a little relief from weekly routine and hoping for a treat. When HR people say it they may want to spend a budget but … Continue reading
Posted in Advertising, African entertainment, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Chris Harrison Africa, Culture change, The Brand Inside
Tagged Africa, Budget, Building, Colleagues, Employees, HR, Organisation, Sales Director, teambuilding, Vodafone UK, YouGov
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Generation Z
Just when you thought you’d heard all you needed to hear about Millennials, here comes another generation right behind them. Generation Z or Gen Z is the demographic cohort born in the mid-1990s to mid-2000s. Most of Gen Z have used the Internet since … Continue reading
Posted in African Business, African marketing, Billboards, Brand Marketing, Branded behaviours, Chris Harrison Africa, Culture change, Global Brands, Millenials, Social Media, Talent Development
Tagged Africa, employee, Europe, Generation X and Y, HR, internet, Managers, marketers, Millennials, Organisational culture transformation, social media, technology
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Fit for work
The other day, a very senior PR practitioner in Uganda asked me a very good question. Why was it, he asked, that in a column about Marketing, I frequently strayed away from hardcore issues like branding. Why talk about HR … Continue reading
Posted in Advertising, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Machine and human, Millenials, The Brand Inside
Tagged Brand behaviour, branding, Business, CEO, Chief Communications Officer, Commercial, Economies, Employees, HR, Leadership, London, management, Marketing, Millennials, PR, Switzerland, Treacle layer, uganda, work
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Bridging another divide
Econsultancy’s latest report ‘The future of HR in the digital age’, finds that HR teams in many global organisations are repositioning themselves to be more customer centric. Making sure the actions they take in hiring, retaining and developing human capital are aligned … Continue reading
Posted in African Business, African Leadership, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Empowerment, Global Brands, Growth, Human Relations, Internal brand, Kenyan Market, Local Brands, Machine and human, The Brand Inside
Tagged administrative, brand, Bridging, Commercial, Company culture, Customer, Customer services representative, east africa, Econsultancy, Employees, global, HR, marketers, Marketing Week Magazine, Organisations
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Make training purposeful.
I’m often surprised by how much irrelevant training goes on in East Africa. I don’t mean lacking in general value. I have no doubt that people need to be taught customer service; qualified on specific technology; or given management training. … Continue reading
Posted in African Business, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Global Brands, Global Statistics, Human Relations, Market Research, Marketing Strategy, Talent Development, The Brand Inside
Tagged budgeted, CEO's, Company, Corporate, customer service, east africa, Economies, Governance Mechanisms, HR, investment, Learning, management, Markets, MIT Sloan, Organisations, Programmes, Survey, technology, training
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The Brave New World of work
Business owners and senior management teams often ask me ‘what’s wrong with our people?’ They cite poor timekeeping, growing complaints about terms of service, and a lack of company loyalty. Not surprisingly, the leaders who make the most effort feel … Continue reading
Posted in African Business, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Current affairs, Direct marketing, Internal brand, Kenyan Market, Social Media, The Brand Inside
Tagged Accountancy, Africa, brand, Business, CEO, Company loyalty, Culture, employee, Employer, HR, Law, Leaders, Market, Multinational, People, Professional services, research, Senior management, work, World
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Onboarding. Not induction.
During January this column has focused on the issues we create when we try to introduce new employees to the workforce and control their behaviour. We’ve explored how little time and effort goes in to welcoming the new hire you’ve … Continue reading
Posted in Advertising, Africa statistics, African Business, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing
Tagged Accounts, American, Business, Company, Company Teambuilding, Culture, east africa, employee handbook, Employees, Enterprises, HR, Human Resource Management, Induction, January, money, onboarding, Organisation, research, United States, working environments
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