Read Chris every week in the African press.
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Tag Archives: HR
Fit for work
The other day, a very senior PR practitioner in Uganda asked me a very good question. Why was it, he asked, that in a column about Marketing, I frequently strayed away from hardcore issues like branding. Why talk about HR … Continue reading
Posted in Advertising, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Millenials, The Brand Inside, Uncategorized
Tagged Brand behaviour, branding, Business, CEO, Chief Communications Officer, Commercial, Economies, Employees, HR, Leadership, London, management, Marketing, Millennials, PR, Switzerland, Treacle layer, uganda, work
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Bridging another divide
Econsultancy’s latest report ‘The future of HR in the digital age’, finds that HR teams in many global organisations are repositioning themselves to be more customer centric. Making sure the actions they take in hiring, retaining and developing human capital are aligned … Continue reading
Posted in African Business, African Leadership, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Empowerment, Global Brands, Growth, Human Relations, Internal brand, Kenyan Market, Local Brands, The Brand Inside, Uncategorized
Tagged administrative, brand, Bridging, Commercial, Company culture, Customer, Customer services representative, east africa, Econsultancy, Employees, global, HR, marketers, Marketing Week Magazine, Organisations
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Make training purposeful.
I’m often surprised by how much irrelevant training goes on in East Africa. I don’t mean lacking in general value. I have no doubt that people need to be taught customer service; qualified on specific technology; or given management training. … Continue reading
Posted in African Business, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Global Brands, Global Statistics, Human Relations, Market Research, Marketing Strategy, Talent Development, The Brand Inside
Tagged budgeted, CEO's, Company, Corporate, customer service, east africa, Economies, Governance Mechanisms, HR, investment, Learning, management, Markets, MIT Sloan, Organisations, Programmes, Survey, technology, training
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The Brave New World of work
Business owners and senior management teams often ask me ‘what’s wrong with our people?’ They cite poor timekeeping, growing complaints about terms of service, and a lack of company loyalty. Not surprisingly, the leaders who make the most effort feel … Continue reading
Posted in African Business, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Current affairs, Direct marketing, Internal brand, Kenyan Market, Social Media, The Brand Inside
Tagged Accountancy, Africa, brand, Business, CEO, Company loyalty, Culture, employee, Employer, HR, Law, Leaders, Market, Multinational, People, Professional services, research, Senior management, work, World
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Onboarding. Not induction.
During January this column has focused on the issues we create when we try to introduce new employees to the workforce and control their behaviour. We’ve explored how little time and effort goes in to welcoming the new hire you’ve … Continue reading
Posted in Advertising, Africa statistics, African Business, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing
Tagged Accounts, American, Business, Company, Company Teambuilding, Culture, east africa, employee handbook, Employees, Enterprises, HR, Human Resource Management, Induction, January, money, onboarding, Organisation, research, United States, working environments
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How culture change impacts staff
The other day I found myself in a strange place. I was upstairs in one of Kenya’s biggest supermarkets, looking at my fellow shoppers on CCTV. The reason was – as I was shortly to discover – that I had … Continue reading
Posted in African Business, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Local Brands, Market Research, Marketing Strategy, The Brand Inside, Uncategorized
Tagged Acceptance, Action, Adherence, Advocacy, Africa, Attention, Awareness, Business, CCTV, culture change, Culture Transformation Programme, Employees, enterprise, HR, Kenya, Logo, Signage, Staff, Supermarkets, Values, Vision
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Employer Branding
Last week we began a conversation about Employer Branding. Employer Branding is the current HR buzzword for being able to describe why you work for a particular organisation. We defined it as the summation of the value your business offers … Continue reading
Posted in Advertising, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Human Relations, ICT, Information Technology, Social marketing, The Brand Inside, Uncategorized
Tagged Apple, Commercial, Committee, Communication, Departments, Employer Branding, Enterprise leaders, HR, Marketing, Organisation
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Limited Companies limit brand value
Employees must be able talk the brand Have you noticed how few people are able to say, simply and memorably, whom they work for and what they do? I was in a series of public workshops last week, facilitating discussions … Continue reading
Posted in Advertising, African Business, African ingenuity, African marketing, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Global Statistics, Human Relations, Internal brand, Local Brands, Social marketing, The Brand Inside, Uncategorized
Tagged Ambassadors, Audience, brand, brand promise, Brand Value, Business, Business culture, CEO, Company, Corporate Law, east africa, Employees, Employer, HR, Limited companies, Market, MD, Organisation
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