Tag Archives: Google

Brand Value

Posted on July 4, 2018 by Chris Harrison

Kantar Millward Brown recently released the 2018 BrandZ Top 100 Most Valuable Global Brand rankings with surprising news. 8 of the top 10 brands are technology or tech-related, with the top five being Google, Apple, Amazon, Microsoft and Tencent respectively. … Continue reading →

Posted in Advertising, African Business, Behaviour change, Brand Marketing, Branded behaviours, Chris Harrison Africa, Crisis Management, Culture change, Direct marketing, Internal brand, Internal Communication, Local Brands, Market Research, Marketing Strategy, The Brand Inside | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

Jingle Bells

Posted on January 31, 2018 by Chris Harrison

When you have been around the block a few times, as have I, you begin to see trends coming back. You see it in fashion. You see it in holiday destinations. And trends also return in advertising. Not because the … Continue reading →

Posted in Advertising, African Business, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Internal brand, Local Brands, Machine and human, The Brand Inside | Tagged , , , , , , , , , , , , , , , , , , | Leave a comment

Customer Experience for Tourists

Posted on August 31, 2017 by Chris Harrison

It’s all change on the regional tourism front with Kenya emerging largely undisrupted (we hope) from its Election process. Tanzanian tourism is delivering much less value for money thanks to ill-considered Presidential interference in taxes and levies. And in Uganda, … Continue reading →

Posted in Advertising, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Internal brand, Local Brands, The Brand Inside | Tagged , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Social media in trouble

Posted on May 10, 2017 by Chris Harrison

Hot on the heels of extraordinary customer service failures in the US airline industry comes news of even bigger brands attracting reputational damage. Facebook, the social media giant, now boasts 1.86 billion weekly users, with over 150 million in Africa. … Continue reading →

Posted in Advertising, Behaviour change, Brand Reputation, Branded behaviours, Chris Harrison Africa, Corporate Social Responsibility, Crisis Management, Culture change, Facebook, Information Technology, Machine and human, Media Investment, Social Media, The Brand Inside | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

Engage employee creativity

Posted on January 6, 2016 by Chris Harrison

So another New Year begins in African business. A new year that gives us all the chance to start afresh and do things better. Already I have ditched my old email software and I am busy converting my associates to … Continue reading →

Posted in Advertising, African Business, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Global Brands, Machine and human, Market Research, The Brand Inside | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

Building your own Employer Brand

Posted on October 7, 2015 by Chris Harrison

Advertising no longer has the impact it once did. We are now firmly in the age of the well-informed and critical customer. Aligning employee behaviour to deliver the Brand Promise is now a strategic imperative for businesses that expect success. … Continue reading →

Posted in Advertising, African Business, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Corporate Social Responsibility, Culture change, Digital space, Direct marketing, Machine and human, Market Research, Marketing Strategy, Social marketing, The Brand Inside | Tagged , , , , , , , , , , , , , , , , , , , | Leave a comment

Foresight

Posted on June 10, 2015 by Chris Harrison

Marketers need it Hindsight is a wonderful thing – so goes the old saying. In Marketing it’s the last thing we need, but too often it’s what our Market Research gives us.   That’s really not the fault of Market … Continue reading →

Posted in Advertising, Africa statistics, African Business, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Internal brand, Machine and human, Market Research, Marketing Strategy, Social marketing, Social Media, The Brand Inside | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

Take care what you share

Posted on May 22, 2014 by Chris Harrison

Facebook is for keeps Today I want to touch on an aspect of personal branding that most people discount. It’s how you appear on social media, and how much you share. In our rush to declare our individuality; and use … Continue reading →

Posted in Advertising, African Business, African entertainment, African marketing, African Youth, Brand Reputation, Chris Harrison Africa, Current affairs, Digital space, Facebook, Media Investment, The Brand Inside | Tagged , , , , , , , , , , , , , , | Leave a comment

Chris prescribes the following answers to readers of his weekly column in Kenya’s Daily Star

Posted on October 10, 2012 by Chris Harrison

MA writes: I would like to start a website that caters for the needs of the community and is accessible by all. At the same time I don’t have the technical know-how to start one. My aim really is to … Continue reading →

Posted in Advertising, African Business, African marketing, Current affairs, Digital space, Direct marketing, Global Statistics, Kenyan Market, Local Brands, Market Research | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Cloud cuckoo land?

Posted on July 18, 2012 by Chris Harrison

IT innovation demands a more human face Isn’t imagination a wonderful thing? This weekend I felt the power of such an imagination. I read the obituary of the American novelist Ray Bradbury, and it spurred me to buy a collection … Continue reading →

Posted in Current affairs, Digital space, Information Technology, Machine and human | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment