WordPress database error: [Table './companyc_db/wp_commentmeta' is marked as crashed and last (automatic?) repair failed]SELECT comment_id, meta_key, meta_value FROM wp_commentmeta WHERE comment_id IN (3004566,3004902,3005095) ORDER BY meta_id ASC
Tag Archives: Google
Brand Value
Kantar Millward Brown recently released the 2018 BrandZ Top 100 Most Valuable Global Brand rankings with surprising news. 8 of the top 10 brands are technology or tech-related, with the top five being Google, Apple, Amazon, Microsoft and Tencent respectively. … Continue reading
Jingle Bells
When you have been around the block a few times, as have I, you begin to see trends coming back. You see it in fashion. You see it in holiday destinations. And trends also return in advertising. Not because the … Continue reading
Customer Experience for Tourists
It’s all change on the regional tourism front with Kenya emerging largely undisrupted (we hope) from its Election process. Tanzanian tourism is delivering much less value for money thanks to ill-considered Presidential interference in taxes and levies. And in Uganda, … Continue reading
Social media in trouble
Hot on the heels of extraordinary customer service failures in the US airline industry comes news of even bigger brands attracting reputational damage. Facebook, the social media giant, now boasts 1.86 billion weekly users, with over 150 million in Africa. … Continue reading
Engage employee creativity
So another New Year begins in African business. A new year that gives us all the chance to start afresh and do things better. Already I have ditched my old email software and I am busy converting my associates to … Continue reading
Building your own Employer Brand
Advertising no longer has the impact it once did. We are now firmly in the age of the well-informed and critical customer. Aligning employee behaviour to deliver the Brand Promise is now a strategic imperative for businesses that expect success. … Continue reading
Foresight
Marketers need it Hindsight is a wonderful thing – so goes the old saying. In Marketing it’s the last thing we need, but too often it’s what our Market Research gives us. That’s really not the fault of Market … Continue reading
Take care what you share
Facebook is for keeps Today I want to touch on an aspect of personal branding that most people discount. It’s how you appear on social media, and how much you share. In our rush to declare our individuality; and use … Continue reading
Chris prescribes the following answers to readers of his weekly column in Kenya’s Daily Star
MA writes: I would like to start a website that caters for the needs of the community and is accessible by all. At the same time I don’t have the technical know-how to start one. My aim really is to … Continue reading
Cloud cuckoo land?
IT innovation demands a more human face Isn’t imagination a wonderful thing? This weekend I felt the power of such an imagination. I read the obituary of the American novelist Ray Bradbury, and it spurred me to buy a collection … Continue reading