Read Chris every week in the African press.
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Tag Archives: Google
Brand Value
Kantar Millward Brown recently released the 2018 BrandZ Top 100 Most Valuable Global Brand rankings with surprising news. 8 of the top 10 brands are technology or tech-related, with the top five being Google, Apple, Amazon, Microsoft and Tencent respectively. … Continue reading
Posted in Advertising, African Business, Behaviour change, Brand Marketing, Branded behaviours, Chris Harrison Africa, Crisis Management, Culture change, Direct marketing, Internal brand, Internal Communication, Local Brands, Market Research, Marketing Strategy, The Brand Inside
Tagged Africa, Amazon, Apple, Brand Value, Businesses, Chinese brands, Coca-Cola’s, Consumer, Ecosystem, financial, Google, Interbrand’s, Market Share, Microsoft, technology, Tencent, U.S. brands, Whitman School of Management
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Jingle Bells
When you have been around the block a few times, as have I, you begin to see trends coming back. You see it in fashion. You see it in holiday destinations. And trends also return in advertising. Not because the … Continue reading
Posted in Advertising, African Business, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Internal brand, Local Brands, The Brand Inside, Uncategorized
Tagged advertising, Africa, Amazon, America, December, Destinations, Digital, Dystopia future, east africa, Fashion, global, Google, Holiday, marketers, Publications, Sonic branding, technology, Visa, website
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Customer Experience for Tourists
It’s all change on the regional tourism front with Kenya emerging largely undisrupted (we hope) from its Election process. Tanzanian tourism is delivering much less value for money thanks to ill-considered Presidential interference in taxes and levies. And in Uganda, … Continue reading
Posted in Advertising, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Internal brand, Local Brands, The Brand Inside
Tagged Airbnb. Dar es Salaam, Airlines, Amazon, Apple, customer experience, customer satisfaction, Election process, Entrepreneurial sector, Facebook, Google, Kenya, Levies, Macro-economic, money, politicians, Presidential, Public servants, social media, Southern Sun Hotel, Tanzanian, Taxes, Tourists, Uber, uganda
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Social media in trouble
Hot on the heels of extraordinary customer service failures in the US airline industry comes news of even bigger brands attracting reputational damage. Facebook, the social media giant, now boasts 1.86 billion weekly users, with over 150 million in Africa. … Continue reading
Posted in Advertising, Behaviour change, Brand Reputation, Branded behaviours, Chris Harrison Africa, Corporate Social Responsibility, Crisis Management, Culture change, Facebook, Information Technology, Media Investment, Social Media, The Brand Inside, Uncategorized
Tagged Africa, Billion, brands, Communication, Communities, comprehension, Continents, customer service, Europe, Facebook, Google, Industry, Politico-religious, social media, Society, US Airline, warmth., Youtube
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Engage employee creativity
So another New Year begins in African business. A new year that gives us all the chance to start afresh and do things better. Already I have ditched my old email software and I am busy converting my associates to … Continue reading
Posted in Advertising, African Business, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Global Brands, Market Research, The Brand Inside, Uncategorized
Tagged African Business, Audit, Business, calendar, Company culture, competitor, Construction, Continents, employee creativity, Fertilizer, Google, mail, management, Market, New Year, organization, planning, project management software
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Building your own Employer Brand
Advertising no longer has the impact it once did. We are now firmly in the age of the well-informed and critical customer. Aligning employee behaviour to deliver the Brand Promise is now a strategic imperative for businesses that expect success. … Continue reading
Posted in Advertising, African Business, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Corporate Social Responsibility, Culture change, Digital space, Direct marketing, Market Research, Marketing Strategy, Social marketing, The Brand Inside, Uncategorized
Tagged advertising, Amazon, brand, Business, Culture, Customer, Emirates, employee, Employer, Europe, Facebook, Google, IBM, IKEA, KPMG, Marketing, Organisation, Staff management, UK, US
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Foresight
Marketers need it Hindsight is a wonderful thing – so goes the old saying. In Marketing it’s the last thing we need, but too often it’s what our Market Research gives us. That’s really not the fault of Market … Continue reading
Posted in Advertising, Africa statistics, African Business, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Internal brand, Market Research, Marketing Strategy, Social marketing, Social Media, The Brand Inside, Uncategorized
Tagged Bing, Blog, brands, Budget, CEO, Company, Cultures, Customers, Google, Innovating, internet, marketers, Organisations, researchers, Sales Manager, social media, Surveys, Yahoo
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Take care what you share
Facebook is for keeps Today I want to touch on an aspect of personal branding that most people discount. It’s how you appear on social media, and how much you share. In our rush to declare our individuality; and use … Continue reading
Posted in Advertising, African Business, African entertainment, African marketing, African Youth, Brand Reputation, Chris Harrison Africa, Current affairs, Digital space, Facebook, Media Investment, The Brand Inside
Tagged Africa, Articles, blogs, branding, Business, Employment, Europe, Facebook, Google, Information, LinkedIn, News, P interest, social media, Twitter
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Chris prescribes the following answers to readers of his weekly column in Kenya’s Daily Star
MA writes: I would like to start a website that caters for the needs of the community and is accessible by all. At the same time I don’t have the technical know-how to start one. My aim really is to … Continue reading
Posted in Advertising, African Business, African marketing, Current affairs, Digital space, Direct marketing, Global Statistics, Kenyan Market, Local Brands, Market Research
Tagged Africa, African Enterprise Challenge Fund, agri-business, Alexa Internet's, bicycles, blogging tool, Chris Harrison, CMS, content management system, cycling equipment, Daily Star, distributing leaflets, donors, Google, http://wordpress.com/, Kenya, Marketing, Marketing strategy, open source, retail marketer, shopping centre, SMEs, top 1 million websites, website, website solution, WordPress, www.aecfafrica.org, www.chrisharrison.biz
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Cloud cuckoo land?
IT innovation demands a more human face Isn’t imagination a wonderful thing? This weekend I felt the power of such an imagination. I read the obituary of the American novelist Ray Bradbury, and it spurred me to buy a collection … Continue reading
Posted in Current affairs, Digital space, Information Technology, Uncategorized
Tagged Amazon, Amazon Web Services, Arthur C Clarke, Bing, cash dispensers, computer scientist, customer service, EBS Support, films, Google, governments, i-Book, internet, IT, IT innovation, John McCarthy, mainframe computers, Mars, microwave ovens, Ray Bradbury, screen televisions, stage plays, technologists, The Cloud, TV series, universities, Wikipedia
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