Tag Archives: finance

Marketers as CEOs

It’s been a while since I last looked into the likelihood of Marketers in East Africa reaching the C Suite, or even holding the top job in our biggest companies. My methodology tends to be qualitative, picking up data from … Continue reading

Posted in Advertising, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Internal brand, Internal Communication, The Brand Inside | Tagged , , , , , , , , , , , , , , | Leave a comment

Conservation culture

I’ve just spent time inside a successful conservation business. Surprisingly it wasn’t full of do-gooders. Instead it has harnessed the energy, humanity and collaborative spirit of a very diverse set of people. It has built a unified and positive culture, … Continue reading

Posted in Advertising, Africa statistics, African Agriculture, African Business, African ingenuity, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Corporate Social Responsibility, Culture change, Internal brand, Local Brands, The Brand Inside | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , | 1 Comment

Fear inhibits growth

Last week I caught up with an old friend who leads a financial PR business in China. We fell to reminiscing about corporate life in multinationals, and it didn’t take long for the old discontent to resurface (he’s still harness, … Continue reading

Posted in Advertising, African Business, Behaviour change, Brand Marketing, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Global Brands, Internal brand, Local Brands, Machine and human, Millenials, The Brand Inside | Tagged , , , , , , , , , , , , , , , | 2 Comments

When your focus is entirely internal

A recruitment video featuring stilted performances from real government employees has been widely panned as awkward and cringe-worthy in Australia. The Game Changers ad is aimed at enticing young people to apply for the finance department’s graduate scheme. In one of … Continue reading

Posted in Advertising, Behaviour change, Brand Marketing, Branded behaviours, Chris Harrison Africa, Culture change, Market Research, Marketing Strategy, The Brand Inside | Tagged , , , , , , , , , | Leave a comment

The Millennial mindset

Last week I revealed that one of the reasons modern CEO’s struggle to understand their employees is a generation gap wider than the Rift Valley. Most C-level executives are over 40, which in socio-demographic terms makes them members of Generation … Continue reading

Posted in Advertising, African Business, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Internal brand, Internal Communication, Kenyan Market, Local Brands, Machine and human, Social marketing, The Brand Inside | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Conversations are important

Being in business in Africa offers us many opportunities. I rate as the most significant the opportunity to do things right, first time. By which I mean learning from other markets and applying our own intellectual and emotional impetus to … Continue reading

Posted in Africa statistics, African Business, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Chris Harrison Africa, Internal Communication, Machine and human, Market Research, Social marketing, Social Media, The Brand Inside | Tagged , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

The cost of Marketing

More knowledge needed It is often said of Accountants – unfairly in my view – that they know the cost of everything and the value of nothing. I wonder if the same might more properly be said of Marketing decision … Continue reading

Posted in Advertising, African Business, African marketing, Brand Marketing, Chris Harrison Africa, Direct marketing, Empowerment, Machine and human, Market Research, Marketing Strategy, The Brand Inside | Tagged , , , , , , , , , , , , , , | Leave a comment

Retail and Finance

Banks face competition from an unexpected angle I sometimes think we marketers in Africa have it easy. When it comes to measuring brand progress, we tend to look for the positive. And by and large brands here are associated with … Continue reading

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