Tag Archives: Equity Bank

Brands must face inwards too

I’m often surprised at how many companies still see branding as a side note: An activity to be conducted on the margins of the business. By people who aren’t don’t rate very highly. Who want to spend the company’s money … Continue reading

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Chris prescribes the following answers to readers of his weekly column in Kenya’s Daily Star

AK asks: Marketing and Advertising are two essential tools for growing a business; can you explain why this is from your point of view and perhaps give us some examples where these tools have helped businesses in Kenya to grow?

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