Read Chris every week in the African press.
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Tag Archives: Environment
Workplaces often don’t work
Last week I read that the glamorous Apple head office (Apple Park in Cupertino, California) has an unusual Health & Safety issue. The futuristic circular space – designed to encourage openness and collaboration – is largely made of glass. But … Continue reading
Posted in Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Current affairs, Internal brand, Internal Communication, Market Research, Marketing Strategy, The Brand Inside
Tagged Africa, Apple head office, California, Countries, Culture, Cupertino, Employees, Environment, Health & Safety, IPSOS, management, stadium, work
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Stop hiring on gut
Human Resource professionals should always be on the lookout for opportunities to add commercial value to their organisations. For far too long, CEO’s, unwilling to get to grips with the face-to-face reality of managing staff issues, have delegated far too … Continue reading
Posted in African Business, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Internal brand, Internal Communication, Uncategorized
Tagged Bangalore, brands, CEO's, Commercial value, Company, Culture, CV, East African, Environment, Geography, Hiring, Human Resource professionals, Interviews, Job performance, Offices, Organisations, Psychologist, Recruitment, research, Technical
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Diversity can produce dividends.
Recently I was with a large group of staff discussing the positive aspects of their work culture. They were emphatic about one thing: ‘We are a very diverse group.’ Indeed, there were men and women, old and young, Asian and … Continue reading
Posted in Advertising, African Business, African ingenuity, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Internal brand, Internal Communication, Market Research, Marketing Strategy, Talent Development, The Brand Inside, Workshops
Tagged advertising, African, Asian, brand, Business, Call centres, Campaign, CEO, Company, Culture, Diversity, east africa, Employee education, Environment, European, German, global, Italy, Journey, Magazine, Marketing, Organisation, Positive, Staff, Telecoms, UK, Vodafone, Workforce
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Beware the gig economy
A gig economy is an environment in which temporary positions are common and organisations contract with independent workers for short-term engagements. It’s was coined during global financial crisis of 2009. Newly unemployed professionals sought short-term compensation by ‘gigging’ – working a series … Continue reading
Posted in Advertising, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, The Brand Inside, Uncategorized
Tagged advertising, Advocates, boardroom, Casual workers, Culture, Customer, Economy, Environment, financial, Forbes Magazine, global, London, Organisations, Professionals, UK
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The entitlement culture
“Just because you feel good, doesn’t make you right, oh no.” So go the lyrics of Hedonism, catchy track from the band Skunk Anansie, to which I am sure you all listen. The name Skunk Anansie is taken from the folklore … Continue reading
Posted in African Business, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Human Relations, Internal brand, Internal Communication, Kenya Government, Kenyan Market, Local Brands, The Brand Inside, Uncategorized
Tagged Boards, brand, Brand promises, Commerce, COMMUNITY, Consumer, Corporations, Culture, Employment, Environment, Financial Management, Ghana, Human Resources, logos, Markets, Networks, Non-profit, People, Society, target audience
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Brands must face inwards too
I’m often surprised at how many companies still see branding as a side note: An activity to be conducted on the margins of the business. By people who aren’t don’t rate very highly. Who want to spend the company’s money … Continue reading
Posted in Advertising, African Business, African entertainment, African marketing, Behaviour change, Billboards, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Global Brands, Internal brand, Internal Communication, Local Brands, Market Research, Talent Development, The Brand Inside, Uncategorized
Tagged advertising, Banks, Behaviour, billboards, brands, Business, Companies, Customers, Electricity, Employees, Environment, Equity Bank, Industry, logos, management, marketers, Marketing, Signage, target audience
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Star quality
Does your brand have it? If you’re an accomplished marketer in Africa you will already have exposed your brand in a number of channels and editorial environments. Depending on your target audience you may well still be using newspapers, because … Continue reading
Posted in Advertising, African Business, African marketing, Behaviour change, Brand Marketing, Chris Harrison Africa, Culture change, Direct marketing, Internal brand, Social marketing, Social Media, The Brand Inside, Uncategorized
Tagged advertise, Africa, Apple, brand, Coca-Cola, enterprise, Environment, films, I Phone, Jets, Kenya, KQ, Macs, marketer, Newspapers, radio, social media, Sony, Tanzania, target audience, TV, World Bank
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Viral brands take care
Ideas don’t spread just because they are good Sometimes you look back and wonder at how you became connected with an idea or a person. The chances seem infinitesimally small. Five months ago I met a security contractor in our … Continue reading
Posted in Advertising, Africa statistics, African Business, African ingenuity, African marketing, Brand Marketing, Brand Reputation, Chris Harrison Africa, Direct marketing, Kenya Government, Kenyan Market, Local Brands, Social Media, The Brand Inside, Uncategorized
Tagged Africa, brands, Business, consumers, Culture, east africa, Environment, Government, Ideas, Marketing, Professionals, social media
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Solar Power
Time for consumers to shine. In this column we usually look at opportunities for brands. But just for a change, I’d like to encourage everyone, as consumers, to think about a chance to exert their power. And (ironically) do so … Continue reading
Posted in Advertising, African Business, African marketing, Brand Marketing, Chris Harrison Africa, Direct marketing, Government, Kenya Government, Kenyan Market, The Brand Inside
Tagged )Continent, Business, Businesses, consumers, east africa, Energy, Enterprises, Environment, Government, Kenya, Markets, NGO, Tanzania, uganda
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