Tag Archives: Entrepreneurs

From bland to brand

Brand experience, not just customer service, is increasingly the main differentiator for modern companies. Professor Nader Tavassoli (www.nadertavassoli.com) of London business School suggests that there is a clear process to creating a true brand experience. His latest case study features … Continue reading

Posted in Advertising, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Corporate Social Responsibility, Crisis Management, Culture change, Direct marketing, Global Brands, Internal brand, Local Brands, Market Research, Social marketing, Social Media, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Whose name is it anyway?

International ad agency brands in Africa. I’ve spent the last week in Ad Agencies in Kenya, and I’m doing the same thing in Uganda this week. There’s a lot to talk about. Analogue versus digital; strategy plays creative. Account service … Continue reading

Posted in Advertising, Africa statistics, African Business, African ingenuity, African marketing, African street savvy, Behaviour change, Billboards, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Human Relations, Market Research, Marketing Strategy, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , | Leave a comment

Intelligent persistence wins pitches

Successful deal makers don’t take a ‘NO’ for an answer but return to prospects with value. According to research by Angela Duckworth, “grit” is what counts. The persistence driving people to keep going despite setbacks is a bigger predictor of … Continue reading

Posted in Advertising, Brand Marketing, Brand Reputation, Chris Harrison Africa, Market Research, The Brand Inside, Uncategorized | Tagged , , , | Leave a comment