Tag Archives: Enterprises

Empty corporations

As business develops in Africa, many of us are reconsidering the ways in which organisations should be structured and run. As a rule, enterprises that achieve growth beyond the SME level look to copy historical models from overseas. These models … Continue reading

Posted in Advertising, African Business, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Internal brand, Internal Communication, The Brand Inside | Tagged , , , , , , , , , , , , , | Leave a comment

A sense of ownership

I wonder if you can guess the most common complaint I receive from CEO’s about the attitude of their staff? ‘Why can’t my employees act like owners?’ This  ranks top over many other popular choices, which include ‘Why am I … Continue reading

Posted in Advertising, African Business, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Market Research, Marketing Strategy | Tagged , , , , , , , , , , , , , | Leave a comment

Try emotion

In Africa, the Internet now provides almost universal access to global news. We’re no longer limited to stodgy newspaper coverage of national, regional and local politics. The daily trumpings of  Trump, and China’s campaign to secure the planet’s strategic resources … Continue reading

Posted in African Business, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Crisis Management, Culture change, Internal brand, Internal Communication, The Brand Inside | Tagged , , , , , , , , , , , , , , , | Leave a comment

The whole football

Last week I  listened to a very seasoned regional business leader as he spoke to our CEO programme www.amalgamleadership.com He came to talk to us about governance. Very soon that led to a discussion about organisational culture. About how a … Continue reading

Posted in Advertising, African Business, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Chris Harrison Africa, Culture change, Internal brand, Market Research, The Brand Inside | Tagged , , , , , , , | Leave a comment

Segment your clients

Today I want to talk to people who describe their activities as business-to-business. People like me who think of themselves as serving clients rather than customers. When you offer a professional service, it is very important to segment your customers … Continue reading

Posted in Advertising, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Crisis Management, Culture change, Internal brand, The Brand Inside | Tagged , , , , , , , , , , , , , | Leave a comment

Private Equity

Last weekend I spent a long day in rural Yorkshire in the North of England. Tramping the fields, we had plenty of time to chat and I met a man in Private Equity. It’s an interesting profession. Investing in enterprises … Continue reading

Posted in Advertising, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Global Brands, Internal brand, Market Research, Marketing Strategy, The Brand Inside | Tagged , , , , , , , , , , , , , , , , , , , , | Leave a comment

The non-completion challenge

As I move around inside East African enterprises one thing is becoming increasingly clear. Both employees and employers are frustrated by their failure to complete tasks. I’m not talking about assignments that overrun on time or budget, but about projects … Continue reading

Posted in Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Global Statistics, Internal brand, Machine and human, Market Research, Social Media, The Brand Inside | Tagged , , , , , , , , , , , , , , , | Leave a comment

Meetings medicine

Researchers in the UK have recently put a figure to the time senior managers spend in meetings every year. 550 hours they reckon. That’s four working months. I’ve no reason to suppose the figure is any less in Africa. Indeed … Continue reading

Posted in Advertising, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Current affairs, Direct marketing, Empowerment, Global Brands, ICT, Internal brand, Local Brands, Machine and human, Market Research, Marketing Strategy, Social marketing, The Brand Inside | Tagged , , , , , , , , , , , , , , , , , , | Leave a comment

Corruption culture

Whenever we read headlines like this in Africa, we are conditioned to anticipate another depressing account of local corruption. So let me break the mould by telling you straight off that today’s tale comes from the Nordics: from Norway to … Continue reading

Posted in Advertising, African Business, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Global Brands, Human Relations, ICT, Information Technology, Internal brand, Machine and human, Social Media, The Brand Inside | Tagged , , , , , , , , , , , , , , , , , , , | Leave a comment

Brand or culture, which comes first?

I’m working with a client on a project to rebuild the marketing capability inside his business. Recently he asked me a very pertinent question. “Which should come first, your culture or your brand? By “brand” he was correctly referring to creating branded … Continue reading

Posted in Advertising, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Global Brands, ICT, Internal brand, Internal Communication, Local Brands, Machine and human, Market Research, Marketing Strategy, The Brand Inside | Tagged , , , , , , , , , , , , , , , , | Leave a comment