Tag Archives: Energy

Conservation culture

I’ve just spent time inside a successful conservation business. Surprisingly it wasn’t full of do-gooders. Instead it has harnessed the energy, humanity and collaborative spirit of a very diverse set of people. It has built a unified and positive culture, … Continue reading

Posted in Advertising, Africa statistics, African Agriculture, African Business, African ingenuity, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Corporate Social Responsibility, Culture change, Internal brand, Local Brands, The Brand Inside | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

From bland to brand

Brand experience, not just customer service, is increasingly the main differentiator for modern companies. Professor Nader Tavassoli (www.nadertavassoli.com) of London business School suggests that there is a clear process to creating a true brand experience. His latest case study features … Continue reading

Posted in Advertising, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Corporate Social Responsibility, Crisis Management, Culture change, Direct marketing, Global Brands, Internal brand, Local Brands, Market Research, Social marketing, Social Media, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Solar Power

Time for consumers to shine. In this column we usually look at opportunities for brands. But just for a change, I’d like to encourage everyone, as consumers, to think about a chance to exert their power. And (ironically) do so … Continue reading

Posted in Advertising, African Business, African marketing, Brand Marketing, Chris Harrison Africa, Direct marketing, Government, Kenya Government, Kenyan Market, The Brand Inside | Tagged , , , , , , , , , , , , , | Leave a comment