Read Chris every week in the African press.
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Tag Archives: employee
Broken teams
Building branded businesses takes true collaboration over time. Teamwork is hard to build and easy to lose. Years ago the management guru Tom Peters warned leaders to watch for three warning signs of a broken team: Constant firefighting in your … Continue reading
Posted in African Business, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Crisis Management, Culture change, Direct marketing, Internal brand, Internal Communication, Market Research, Social marketing, The Brand Inside
Tagged Africa, Branded businesses, Colleagues, Companies, employee, Europe, Founder’s Syndrome, Human behaviours, Leader, Management guru, Micromanagement, Middle management, Organisations, Safaricom
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Stress – the office bug that undermines your brand culture.
I’m delighted to welcome regular contributions to this blog from Dr.Yolande Coombes, one of the very few Rapid Transformational Therapists in Africa and a trusted colleague at The Brand Inside. I expect you’ve noticed the colds and stomach bugs that … Continue reading
Inhuman relations
Human Relations professionals in East Africa are facing new challenges. It’s rarely enough these days for an HR Manager to be a good administrator. Maintaining personnel files, redrafting the HR Manual, and handling disciplinary procedures are simply hygiene factors. Recruitment … Continue reading
Posted in African Business, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Internal brand, Internal Communication, The Brand Inside
Tagged African, Business purpose, Change, Corporate structures, Culture, employee, Engagement, Internal communications, Leadership, motivations, Research Experience, Survey, Transformation, UK
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Invest in employee education
Here in East Africa there’s never been a lack of interest in training. Twenty years ago diners seeing the Training Levy added to their restaurant bill used to joke: ‘Good heavens, we’re not still training him are we?’ A substantial … Continue reading
Posted in African Business, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Internal Communication, Social marketing, Talent Development, The Brand Inside
Tagged Accounts, Attendees, Business Management, Company, east africa, Education, employee, Europe, GCSEs, Industry, Ireland, Kentucky Fried Chicken, Technical skill, training, UK, University, Workplace
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Engagement envy
A colleague shared a great chart with me yesterday. It’s nice when people do that: collaborate. Sharing helpful material is the mark of an organisation with an engaged culture. In a business like ours (built upon IP) it signals intellectual … Continue reading
Posted in Advertising, African Business, African Leadership, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Global Brands, Global Statistics, Local Brands, Marketing Strategy, The Brand Inside, Uncategorized
Tagged Africa, brand, Business, Culture, East African, Electricity, employee, Engagement, Job, Kentucky Fried Chicken, Leader, Managing Director, Markets, Material, Nairobi, Organisation, Workforce
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The Brave New World of work
Business owners and senior management teams often ask me ‘what’s wrong with our people?’ They cite poor timekeeping, growing complaints about terms of service, and a lack of company loyalty. Not surprisingly, the leaders who make the most effort feel … Continue reading
Posted in African Business, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Current affairs, Direct marketing, Internal brand, Kenyan Market, Social Media, The Brand Inside
Tagged Accountancy, Africa, brand, Business, CEO, Company loyalty, Culture, employee, Employer, HR, Law, Leaders, Market, Multinational, People, Professional services, research, Senior management, work, World
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Building your own Employer Brand
Advertising no longer has the impact it once did. We are now firmly in the age of the well-informed and critical customer. Aligning employee behaviour to deliver the Brand Promise is now a strategic imperative for businesses that expect success. … Continue reading
Posted in Advertising, African Business, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Corporate Social Responsibility, Culture change, Digital space, Direct marketing, Market Research, Marketing Strategy, Social marketing, The Brand Inside, Uncategorized
Tagged advertising, Amazon, brand, Business, Culture, Customer, Emirates, employee, Employer, Europe, Facebook, Google, IBM, IKEA, KPMG, Marketing, Organisation, Staff management, UK, US
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The new 4P’s of marketing
People, people, people and …people Much of my time, and much of what I enjoy doing, is helping enterprises to define their brand promise. I used to do it specifically to inform advertising campaigns, but now my interest is more … Continue reading
Posted in Advertising, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Local Brands, Market Research, Marketing Strategy, Social marketing, The Brand Inside
Tagged advertising, brand, Brand equity, Brand Managers, brand promise, Campaigns, Competitors, consumers, Customers, employee, Enterprises, Human Resource, Marketing, Organisations, organizational culture, Unique Selling Proposition (USP), world economy
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Chris prescribes the following answers from readers of his weekly column in Kenya’s Daily Star
HG asks: I have been a Brand Manager in two different companies. I find it sometimes hard to make progress because of internal issues. Many senior people do not understand the value of marketing. Chris replies: A management employee, in … Continue reading
