Modern African company boards include staff retention on their dashboards. Diligent company directors look for underlying trends and often read high employee turnover as a red flag – a sign that not all is well inside the business. But what … Continue reading
East Africa has now had a Marketing industry for nearly six decades. In that time Kenya in particular has moved from a command economy to a market where brands influence consumer decisions. Some powerful brands have been built, and the … Continue reading
Amid the general wailing and gnashing of teeth that surrounds the Millennial discussion, one occasionally happens upon something sensible. I’ve been reading about how the online entertainment brand Netflix sets expectations for employee contribution. It’s surprisingly hard line; and contains … Continue reading
There’s a lot of loose talk about differentiation these days. Most of it happens in Marketing Departments, and not enough at the Boardroom table. Frankly, we need to get better at it if we hope to build our regional economy. … Continue reading
A gig economy is an environment in which temporary positions are common and organisations contract with independent workers for short-term engagements. It’s was coined during global financial crisis of 2009. Newly unemployed professionals sought short-term compensation by ‘gigging’ – working a series … Continue reading
Ok so here’s an insight for you. Drawn from my work inside twelve organisations in East Africa in the first seven months of this year. So it’s current and relevant. The number one barrier to productive company cultures is poor … Continue reading
I’m working with a client on a project to rebuild the marketing capability inside his business. Recently he asked me a very pertinent question. “Which should come first, your culture or your brand? By “brand” he was correctly referring to creating branded … Continue reading
Sorting the wood from the trees. I’m a fan of Market Research. I don’t understand how anyone in a market-driven economy would think of conducting business without it. I’m also a vocal critic of poorly conducted, templated studies that are … Continue reading
Can Scotland learn from Africa? In Africa, we’re usually considered to be outside the purview of global debate. People assume that we have our own problems. And they believe we have everything to learn from developed markets. That’s a paradigm … Continue reading
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