Read Chris every week in the African press.
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Tag Archives: Economy
Authentic Brands
East Africa has now had a Marketing industry for nearly six decades. In that time Kenya in particular has moved from a command economy to a market where brands influence consumer decisions. Some powerful brands have been built, and the … Continue reading
Posted in Advertising, African Business, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Internal brand, The Brand Inside
Tagged boiled sweets, brands, Company, consumers, County Governments, disinfectants, east africa, Economy, GDP growth, Hospitals, Kenya, law firms, Logistics, Logo, Marketing, Mobile telephone, Nation brands, Schools, Toothpastes
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Employees need to fit your culture
Amid the general wailing and gnashing of teeth that surrounds the Millennial discussion, one occasionally happens upon something sensible. I’ve been reading about how the online entertainment brand Netflix sets expectations for employee contribution. It’s surprisingly hard line; and contains … Continue reading
Posted in Advertising, African Business, Behaviour change, Brand Marketing, Branded behaviours, Culture change, Local Brands, Social Media, The Brand Inside, Workshops
Tagged Accountability, Africa, brand, Companies, Culture, Economy, Employees, Employers, entertainment, Future, Innovation, Integrity, Leadership, Millennial, Netflix, Online, Organisational cultures, Transparency, Value statements
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Not different enough
There’s a lot of loose talk about differentiation these days. Most of it happens in Marketing Departments, and not enough at the Boardroom table. Frankly, we need to get better at it if we hope to build our regional economy. … Continue reading
Posted in Advertising, African Business, African marketing, Behaviour change, Billboards, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Local Brands, Social marketing, The Brand Inside
Tagged Airlines, Banks, boardroom, Brand promises, Business leader, consumers, Customers, east africa, Economy, Enterprise. Pharmacy chain, Insurance Companies, Marketing Departments, Mobile Telephony, Product, Regional, Service, Tourism
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Beware the gig economy
A gig economy is an environment in which temporary positions are common and organisations contract with independent workers for short-term engagements. It’s was coined during global financial crisis of 2009. Newly unemployed professionals sought short-term compensation by ‘gigging’ – working a series … Continue reading
Posted in Advertising, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Machine and human, The Brand Inside
Tagged advertising, Advocates, boardroom, Casual workers, Culture, Customer, Economy, Environment, financial, Forbes Magazine, global, London, Organisations, Professionals, UK
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Time to talk
Ok so here’s an insight for you. Drawn from my work inside twelve organisations in East Africa in the first seven months of this year. So it’s current and relevant. The number one barrier to productive company cultures is poor … Continue reading
Posted in Behaviour change, Brand Marketing, Brand Reputation, Chris Harrison Africa, Culture change, Direct marketing, Growth, Human Relations, Internal brand, Machine and human, Market Research, Marketing Strategy, The Brand Inside
Tagged Audience, brand, Cloud technology, Company cultures, Customers, east africa, Economy, Financiers, Google Drive, internal communication, Millennials, Organisations, Slack, Succinct, talk, Time, work, Yammer or HipChat
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Brand or culture, which comes first?
I’m working with a client on a project to rebuild the marketing capability inside his business. Recently he asked me a very pertinent question. “Which should come first, your culture or your brand? By “brand” he was correctly referring to creating branded … Continue reading
Posted in Advertising, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Global Brands, ICT, Internal brand, Internal Communication, Local Brands, Machine and human, Market Research, Marketing Strategy, The Brand Inside
Tagged brand, Business, CEO's, Companies, Culture, Customer, Customers, Economy, Enterprises, Experiences, ICT, Logistics, Marketing, Services, target audience, technology, Wi-Fi
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Research
Sorting the wood from the trees. I’m a fan of Market Research. I don’t understand how anyone in a market-driven economy would think of conducting business without it. I’m also a vocal critic of poorly conducted, templated studies that are … Continue reading
Posted in Advertising, African Business, African marketing, Behaviour change, Billboards, Brand Marketing, Brand Reputation, Chris Harrison Africa, Culture change, Direct marketing, Internal brand, Machine and human, Market Research, Marketing Strategy, Social marketing, The Brand Inside
Tagged Africa, Baltimore, Bankers, Banks, brand, Business, Companies, Customer, Designs, East Africa’s, Economy, Foreign Direct Investors, global, HQ, logo colours, Market, People, Professional, research, Safari Brands, Telecoms, website
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It’s not just the Referendum.
Can Scotland learn from Africa? In Africa, we’re usually considered to be outside the purview of global debate. People assume that we have our own problems. And they believe we have everything to learn from developed markets. That’s a paradigm … Continue reading
Posted in African Leadership, African politics, Behaviour change, Brand Marketing, Chris Harrison Africa, Crisis Management, Current affairs, Diaspora, Direct marketing, Global Statistics, Government, Machine and human, The Brand Inside
Tagged Africa, brands, Britain, Commonwealth, Diaspora, Economy, Ghana, Kenya, Leaders, Markets, Nation, Politics, Scotland, Tanzania, UK Government, US
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Taking flight?
Brand activity in East Africa’s airspace It’s a matter of record that airline brands struggle with differentiation and relevance. It’s a hard industry: highly operational. Beset by external challenges as diverse as fuel pricing, volcanic dust, and terrorism. Sometimes slowed … Continue reading
Posted in Advertising, African Business, African marketing, African travels, Brand Marketing, Brand Reputation, Chris Harrison Africa, Direct marketing, Government, Marketing Strategy, The Brand Inside
Tagged )Continent, Africa, Aga Khan, Air Uganda, airline, Airspace, brands, Business, east africa, Economy, Fast Jet, Jambo Jet, Kampala, Kenya Airways, Marketing, Nairobi, pan-African, Singapore, Tanzania, Terrorism, Travelers, Turkish Airlines, uganda
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