Tag Archives: economists

The human touch

Notable economists have projected the loss of one third of all jobs to automation by mid-2020, a daunting concept. Here in Africa we are fully part of this global revolution. We’re a connected continent full of bright young people. In … Continue reading

Posted in Advertising, African Business, African marketing, Behaviour change, Billboards, Brand Marketing, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Internal brand, Internal Communication, Local Brands, Market Research, The Brand Inside | Tagged , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Telco meltdown

 I don’t like to say I told you so. Schadenfreude: my second favourite German word. Second        only to Betelmaus as it happens. But that’s another story. Schadenfreude means pleasure derived from the misfortunes of others. And it’s not a very … Continue reading

Posted in Advertising, African Business, Brand Marketing, Chris Harrison Africa, Internal brand, Kenyan Market, Mobile Market, The Brand Inside | Tagged , , , , | Leave a comment

Harnessing consumer envy

Positional goods Last week I offered the opinion that marketers in Africa should try to provoke a wider range of emotion in consumers. As our markets move from command to free economies, brands need to be better differentiated. So ‘best … Continue reading

Posted in Advertising, Africa statistics, African Business, African marketing, Brand Marketing, Current affairs, Direct marketing, Global Brands, Global Statistics, Kenyan Market, Local Brands, Machine and human, Market Research, Mobile Market, Public Relations, Social marketing | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment