It’s sometimes worth looking up from the day to day routine and thinking about what is over the horizon. This applies to us all as individuals, just as much as it does to the managers and leaders set over us. … Continue reading
CEO behaviour directly impacts brand health. That’s why it’s prudent to prevent your leader’s personal brand becoming bigger than the company’s. To be fair, this hasn’t happened too frequently in our region. I can count the examples on the fingers … Continue reading
The other day, a very senior PR practitioner in Uganda asked me a very good question. Why was it, he asked, that in a column about Marketing, I frequently strayed away from hardcore issues like branding. Why talk about HR … Continue reading
Just when you thought you had enough problems dealing with Millennials in your organisation, here comes another demographic that requires your attention. Tim Gould, Editor of HR Morning once said: “I’ve been promoted to middle management. I never thought I’d … Continue reading
As African economies transition rapidly to being market-led, the question of who really owns a brand becomes more pertinent. Growing African businesses are keen to assert ownership of the brands they have spent money to create. Yet few take steps … Continue reading
I’m often surprised by how much irrelevant training goes on in East Africa. I don’t mean lacking in general value. I have no doubt that people need to be taught customer service; qualified on specific technology; or given management training. … Continue reading
It’s about your personal brand Much is said, and many dollars earned, by people who want to instruct you on developing your personal brand. All around us we see grooming coaches, personal dressers and shoppers, and superannuated PR men working … Continue reading
Most of us regular regional air travellers welcomed the creation of Air Uganda in 2007. As part of its mission to stimulate young economies, the Aga Khan Network for Economic Development created the airline. Aviation is one of the five … Continue reading
Make it part of your personal brand East African media does a good job of highlighting the achievements of our current business leaders. There are contests for SME’s; there’s recognition for ladies who lead; there are entrepreneurial rankings. Fifteen years … Continue reading
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