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Tag Archives: Economic
Try emotion
In Africa, the Internet now provides almost universal access to global news. We’re no longer limited to stodgy newspaper coverage of national, regional and local politics. The daily trumpings of Trump, and China’s campaign to secure the planet’s strategic resources … Continue reading
Posted in African Business, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Crisis Management, Culture change, Internal brand, Internal Communication, The Brand Inside
Tagged Africa, Alchemy, Alignment, Brexit, Business, China, Company culture, Economic, Enterprises, EU, Global news, internet, Newspaper, Rory Sutherland, Trump, Universal
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China the Brand
Last week I was working in Lusaka, although quite frankly I could have been in Beijing. I stayed in a 5-star Chinese Hotel and used its impressive Congress venue. The place was ultra-modern and as clean as a whistle. Everything … Continue reading
Posted in Advertising, African Business, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Global Brands, Internal brand, Machine and human, The Brand Inside, Workshops
Tagged Administration, African continent, America, Beijing, brand, Brand Finance, Business, CEO, China, Commercial diplomacy, Congress, Countries, Economic, Government, Hotel, Indian Ocean, Investor, investors, Journalist, Lusaka, Macroeconomic, People, Tourists, World, Year, Zambian
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The Millennial mindset
Last week I revealed that one of the reasons modern CEO’s struggle to understand their employees is a generation gap wider than the Rift Valley. Most C-level executives are over 40, which in socio-demographic terms makes them members of Generation … Continue reading
Posted in Advertising, African Business, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Internal brand, Internal Communication, Kenyan Market, Local Brands, Machine and human, Social marketing, The Brand Inside
Tagged )Continent, Academic, Africa, branding, Businesses, C-level executives, CEO's, Communicate., Companies, Consumer actions, Culture, Economic, Employees, Evolution, finance, Generation gap, Generation X., Hierarchies, HR practitioners, Institutional, Leaders, management, media, Millennials, Organisation, Revolution, Rift Valley, Second World War, Socio-demographic, Tech-savvy
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Resign properly
It’s about your personal brand Much is said, and many dollars earned, by people who want to instruct you on developing your personal brand. All around us we see grooming coaches, personal dressers and shoppers, and superannuated PR men working … Continue reading
Posted in African Business, African ingenuity, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Kenyan Market, Local Brands, Machine and human, Social Media, The Brand Inside
Tagged Africa, brands, Business, Businessmen, Dollars, Economic, Economies, Linked In, Managers, MD, online media, Parastatals, politicians, PR, Professionally, technology, Twitter, World
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