Tag Archives: Dar

Long Or Short Termism?

Flying to Dar this week, I overheard two Kenyan executives discussing the challenges they were facing. It was a familiar story – the last trading year (however strong) lay firmly in the past. The pressure was on to win in … Continue reading

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Last impressions

Anyone who does business in our region understands how important Nairobi’s Jomo Kenyatta International Airport is as a travel hub. Friends in Kampala and Dar talk ruefully about ‘having to go through Nairobi’ to make connections East and West. But … Continue reading

Posted in Advertising, African Business, African travels, Behaviour change, Billboards, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Internal brand, The Brand Inside | Tagged , , , , , , , , , , , , , , , , , , , , , | Leave a comment