Read Chris every week in the African press.
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Tag Archives: Cultures
Burst that bubble
Like any consultancy business, we work across multiple business sectors and, in our case, geographies. This produces insights on brands and company cultures that surprise me. Not for the insights themselves, but because they apply across so many types of … Continue reading
Posted in Advertising, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Internal brand, Millenials, The Brand Inside
Tagged Account teams, Africa, brands, Business, CEO, Colleagues, communications, Company, Competitors, Consultancy, Cultures, Customers, Geographies, Leaders, Market, Millennial, Staff members
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Meetings medicine
Researchers in the UK have recently put a figure to the time senior managers spend in meetings every year. 550 hours they reckon. That’s four working months. I’ve no reason to suppose the figure is any less in Africa. Indeed … Continue reading
Posted in Advertising, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Current affairs, Direct marketing, Empowerment, Global Brands, ICT, Internal brand, Local Brands, Market Research, Marketing Strategy, Social marketing, The Brand Inside, Uncategorized
Tagged Africa, Anniversary, Copy Cat, Countries, Cultures, Departments, Empathy, Enterprises, IT business, Leader, Medicine, Meetings, Performance, Productivity, researchers, Satisfaction, Success, Swedish, UK
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Foresight
Marketers need it Hindsight is a wonderful thing – so goes the old saying. In Marketing it’s the last thing we need, but too often it’s what our Market Research gives us. That’s really not the fault of Market … Continue reading
Posted in Advertising, Africa statistics, African Business, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Internal brand, Market Research, Marketing Strategy, Social marketing, Social Media, The Brand Inside, Uncategorized
Tagged Bing, Blog, brands, Budget, CEO, Company, Cultures, Customers, Google, Innovating, internet, marketers, Organisations, researchers, Sales Manager, social media, Surveys, Yahoo
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Let them go
Strong cultures can cope with resignations Last week, I talked about personal branding. And specifically how important it is to be a good leaver: to resign professionally when you decide on a job change.I shared some advice from leading executive … Continue reading
Posted in African Business, African ingenuity, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Crisis Management, Culture change, Internal Communication, Social Media, The Brand Inside, Uncategorized
Tagged Africa, Business, Careers, Companies, Company culture, Cultures, Human Resource, Investment bank, Jobs, Managers, Markets, Networking sites, personal branding, Professional
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How do you solve a problem like…Marketing
A recruitment primer I’m in the business of building stronger company cultures, by focusing on the brand promise. Sometimes, when I engage a business, I find there’s not as much clarity about the brand as there should be. Not at … Continue reading
Posted in Advertising, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Market Research, Marketing Strategy, The Brand Inside, Uncategorized
Tagged AD, advertising, Banking, brand promise, Budgets, Business, Company, Cultures, Departments, management, Marketing, Partnership, PR, Salesmen
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