Tag Archives: Cultural

Boards must drive innovation

I recently attended an excellent session on Governance and the role of Directors, run by the IOD the in Kenya. It was part of an ambitious programme by one of our most forward-thinking insurance companies to map out sustainable growth … Continue reading

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CEO’s set brand ethics

Last month, Uber’s new CEO Dara Khosrowshahi used Linked In to broadcast Uber’s new cultural norms. Like many an incoming CEO, he must work quickly to address negative aspects of his predecessor’s legacy. In the case of Travis Kalanik a … Continue reading

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When your focus is entirely internal

A recruitment video featuring stilted performances from real government employees has been widely panned as awkward and cringe-worthy in Australia. The Game Changers ad is aimed at enticing young people to apply for the finance department’s graduate scheme. In one of … Continue reading

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Hygiene factors

I’ve been thinking a lot about hygiene recently. Not personal hygiene (as I seem to move in scented circles most days) but organisational hygiene. If I’m honest, what got me thinking about this was hygiene in the most basic sense: … Continue reading

Posted in African Business, African marketing, Behaviour change, Billboards, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Hygiene, Local Brands, Marketing Strategy | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

Thinking ahead

One glance at any media outlet at the moment will bring you up to speed with a so-called seismic event in international politics and economics. The British people have been given the opportunity to vote in a referendum about continued … Continue reading

Posted in Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Crisis Management, Culture change, Current affairs, Machine and human, Market Research, Marketing Strategy, Talent Development, The Brand Inside | Tagged , , , , , , , , , , , , , , , , , , | Leave a comment