Tag Archives: CSR

From bland to brand

Brand experience, not just customer service, is increasingly the main differentiator for modern companies. Professor Nader Tavassoli (www.nadertavassoli.com) of London business School suggests that there is a clear process to creating a true brand experience. His latest case study features … Continue reading

Posted in Advertising, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Corporate Social Responsibility, Crisis Management, Culture change, Direct marketing, Global Brands, Internal brand, Local Brands, Machine and human, Market Research, Social marketing, Social Media, The Brand Inside | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

CSR:A BUSINESS ACRONYM THAT MERITS INVESTIGATION

As a general statement,I am not in favor of acronyms.In my experience, they are a barrier to understanding.Experts use acronyms to maintain their superiority.Bluffers use acronyms for the same reason. Company managers shorten names of their enterprises to reduce time … Continue reading

Posted in Advertising, African Business, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Corporate Social Responsibility, Culture change, Machine and human, Marketing Strategy, The Brand Inside | Tagged , , , , , , , , , , , | Leave a comment