Tag Archives: Creativity

Creativity needed

Last week I attended an important event at Safaricom’s prestigious Michael Joseph Centre in Nairobi. ( I told them I had just come from the Chris Harrison Building , but they didn’t laugh.)  Hubris aside, it was a great evening … Continue reading

Posted in Advertising, Africa statistics, African Business, African marketing, African Youth, Behaviour change, Billboards, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Social marketing, Social Media, Talent Development, The Brand Inside | Tagged , , , , , , , , , , , , , , , , , , | Leave a comment

Good induction is critical

As our thoughts turn to the New Year and the business challenges ahead, we should spare some for the new employees that we will hire in 2016. Can we put hand on heart and say that we will give them … Continue reading

Posted in Advertising, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Education, Global Brands, Holidays, Internal brand, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , , , | Leave a comment

Territory mapping

Companies can learn from tribal elders The career expectancy of an FTSE 100 company is under five years. Just one-third of the original FTSE 100 companies remain in the index since it started in 1984. The corporate journey is one … Continue reading

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Chris prescribes the following answers to readers of his weekly column in Kenya’s Daily Star

CF asks: Why are all PR events the same? It’s so boring! We attend only for the bitings!

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Ajax cleans up!

Ajax Household Cleaner print campaign Very nice, clean work to inspire all surface cleaner clients and creative people!

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Alice Makochieng cries out for better TV ads in Kenya

Alice Makochieng Lecturer and Business Consultant, Nairobi Dear Chris, I’m an avid reader of your column and enjoy the deep insight and flair you bring to discussing weighty business issues regarding brands and marketing. And when I don’t always write … Continue reading

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